ads-google

ads-google is a skill for Claude Code, Codex from itsjwill/ad-audit-pro. It costs 74 tokens per session (1,237 once invoked), scanned A, a copy of ads-google, MIT.

A Google Ads review skill for Search, Performance Max, Display, YouTube, and Demand Gen campaigns. It checks campaign data such as conversion tracking, spending, account structure, keywords, ads, and settings.

In plain words
What is it for?
Use it to inspect Google Ads exports, change history, and search-term reports, then produce pass, warning, or fail findings with an action plan.
Why use it?
It turns scattered advertising data into a structured review of tracking problems, wasted spend, and campaign setup issues.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/itsjwill/ad-audit-pro/ads-google
Any agent
npx skills add itsjwill/ad-audit-pro --skill ads-google
Clone the repo
git clone --depth 1 https://github.com/itsjwill/ad-audit-pro

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-google

README.md
[![agentmods](https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-google.svg)](https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-google)
Your own site
<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-google"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-google.svg" alt="Measured on agentmods" height="20"></a>
Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,237 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.01237
Opus 5 $0.00037 $0.00619
Sonnet 5 $0.00015 $0.00247
Haiku 4.5 $0.00007 $0.00124

Measured 6d ago against content hash 0b4f7e44422c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

ads-google scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to ads-google — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ads-google/SKILL.md · 128 lines

How it starts

The opening of the file, as written. The whole thing — 128 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Process

  1. Collect Google Ads account data (export, Change History, Search Terms Report)
  2. Read ads/references/google-audit.md for full 74-check audit
  3. Read ads/references/benchmarks.md for Google-specific benchmarks
  4. Read ads/references/scoring-system.md for weighted scoring
  5. Evaluate all applicable checks as PASS, WARNING, or FAIL
  6. Calculate Google Ads Health Score (0-100)
  7. Generate findings report with action plan

What to Analyze

Conversion Tracking (25% weight)

  • Google tag (gtag.js) installed and firing on all pages
  • Enhanced Conversions active (hashed first-party data)
  • Consent Mode v2 implemented (required for EU/EEA)
  • Conversion actions mapped correctly (primary vs secondary)
  • Offline conversion import configured (for lead gen)
  • Server-side tagging via GTM (recommended for accuracy)
  • Attribution model: data-driven preferred (last-click as fallback only)
  • Conversion lag analysis (are conversions still trickling in?)

Wasted Spend (20% weight)

  • Search Terms Report reviewed (last 30 days minimum)
  • Negative keyword coverage adequate (shared lists + campaign-level)
  • Display placement audit (exclude low-quality sites)
  • Invalid click rate within norms (<10%)
  • Broad Match only used with Smart Bidding (NEVER without it)
  • Brand/non-brand campaigns separated
  • Geographic targeting precise (no wasted international spend)

Account Structure (15% weight)

  • Campaign-level organization follows business logic
  • Ad groups themed tightly (15-20 keywords max per group)
  • RSA ad groups have ≥3 active ads
  • PMax campaigns structured correctly (asset groups, signals)
  • SKAGs evaluated (migrate to themed groups if present)
  • Campaign labels/naming conventions consistent

Keywords (15% weight)

  • Match type strategy appropriate (Exact → Phrase → Broad progression)
  • Quality Score distribution (aim ≥7 average)
  • Low QS keywords flagged (<5 = FAIL, 5-6 = WARNING)
  • Keyword cannibalization check (same keywords in multiple campaigns)
  • Impression share tracked for top keywords
  • Keyword bid adjustments set for devices/locations/audiences

Read the full file on GitHub · 128 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 128 lines · 74 tokens per session scan A 0b4f7e44422c

Subscribe to this mod's changes

ads-google is a skill published in the GitHub repository itsjwill/ad-audit-pro (9 stars, last pushed 6mo ago), licensed MIT. It adds 74 tokens to every session and 1,237 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to ads-google, differing in 0 lines, and is treated as a copy.

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