ads-plan

ads-plan is a skill for Claude Code from naveedharri/benai-skills. It costs 62 tokens per session (4,774 once invoked), scanned A, original, MIT.

A plan for paid online advertising, including campaign structure, budget, platform choice, audience targeting, and creative work. It first uses the brand's website and any available brand guide to shape the plan.

In plain words
What is it for?
Use it to plan PPC or other paid campaigns, choose advertising platforms, set budgets, organize campaigns, define creative direction, and map out implementation stages.
Why use it?
It turns broad advertising goals into a staged plan tied to the business, its audience, and its existing brand information. This avoids choosing channels, budgets, or messages without enough context.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ads plugin — 14 skills shipped together

Good fit Use it to plan PPC or other paid campaigns, choose advertising platforms, set budgets, organize campaigns, define creative direction, and map out implementation stages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/naveedharri/benai-skills/ads-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add naveedharri/benai-skills --skill ads-plan
Clone the repo
git clone --depth 1 https://github.com/naveedharri/benai-skills

Made for: Claude Code.

Or install ads, the plugin that ships this one along with the rest of its 14 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-plan/github.svg)](https://agentmods.dev/skills/naveedharri/benai-skills/ads-plan)
Your own site
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-plan"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-plan"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 62 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,774 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 8 findings, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 29
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
  • medium MCP Rug Pull · line 442
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
  • medium MCP Rug Pull · line 443
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
  • medium MCP Rug Pull · line 444
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
  • medium MCP Rug Pull · line 445
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
  • medium MCP Rug Pull · line 446
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
  • medium MCP Rug Pull · line 447
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
  • medium MCP Rug Pull · line 475
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00062 $0.04774
Opus 5 $0.00031 $0.02387
Sonnet 5 $0.00012 $0.00955
Haiku 4.5 $0.00006 $0.00477

Measured 11d ago against content hash 4d2ef1bc4495, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ads-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/ads/skills/ads-plan/SKILL.md · 487 lines

How it starts

The opening of the file, as written. The whole thing — 487 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategic Paid Advertising Plan

Process

0. Brand Context Setup

Check for ./branding.md in the project root.

If found: Load brand identity, voice, audience, visual guidelines, competitor positioning. Confirm with the user: "I found your brand context (branding.md). Using it for this plan." Skip to step 1.

If not found: Collect brand context before proceeding. This information shapes every downstream step — platform selection, creative strategy, audience targeting, and budget allocation.

"Before building your ad strategy, I need to understand your brand. What's your brand name and website URL?"

0.1 — Brand Identity + Website (required)

Ask for the brand name and website URL first. If the user provides a URL, immediately run the full website extraction (step 0.2) before asking any further questions. Everything that can be extracted from the website should be extracted — never ask the user for information that's already on their site.

Also collect (if not already clear from the website):

  • Industry
  • Business model (SaaS, e-commerce, service, B2B, B2C, hybrid)
0.2 — Website Extraction (when URL provided)

This is the most important part of brand context setup. Do not guess or assume anything. Extract the actual values the business uses on their live website.

0.2a — Fetch the homepage

Use WebFetch on the homepage URL. Instruct it to extract ALL of the following:

Visual identity:

  • All colors used prominently: backgrounds, buttons, headers, links, text, borders, footer. Report exact hex values. Identify which is primary (most prominent brand color, usually on CTAs and headers), secondary, accent, background, and text color.
  • Font families: read the actual font-family declarations used on headings and body text. Look in CSS, <link> tags for Google Fonts / Typekit / custom font URLs, and inline styles. Report the exact font names (e.g., "Plus Jakarta Sans", "DM Sans", "Geist"), not generic fallbacks like "sans-serif".
  • Logo: describe the logo from the header/nav. Note if it's text-based, icon-based, or both.
  • Visual style: describe what you observe — is it minimal with lots of whitespace? Bold with saturated colors? Dark mode? Gradient-heavy? Illustration-driven? Corporate?
  • Button styles: rounded, square, pill-shaped? What color? What text color on buttons?
  • Spacing and density: tight and information-dense, or airy and spacious?

Read the full file on GitHub · 487 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 487 lines · 62 tokens per session scan A 4d2ef1bc4495

Subscribe to this mod's changes

ads-plan is a skill published in the GitHub repository naveedharri/benai-skills (61 stars, last pushed 7d ago), licensed MIT. It adds 62 tokens to every session and 4,774 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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