ecommerce-ppc-strategy-planner

ecommerce-ppc-strategy-planner is a skill for Claude Code, Codex from nexscope-ai/eCommerce-Skills. It costs 122 tokens per session (5,616 once invoked), scanned A, original, MIT.

A planning guide for pay-per-click advertising, where a business pays platforms to show ads. It covers Google Ads, Meta Ads, and TikTok Ads, including budgets, target returns, campaign briefs, ad copy, and creative direction.

In plain words
What is it for?
Use it to plan a first advertising program, calculate target ROAS and maximum CPA, split a budget across channels, write campaign briefs, or audit existing ROAS and CPA data.
Why use it?
It helps choose suitable advertising platforms and spending levels based on product margins and results. It also distinguishes break-even return on ad spend from the return needed to meet a business goal.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to plan a first advertising program, calculate target ROAS and maximum CPA, split a budget across channels, write campaign briefs, or audit existing ROAS and CPA data.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner
Clone the repo
git clone --depth 1 https://github.com/nexscope-ai/eCommerce-Skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ecommerce-ppc-strategy-planner

README.md
[![agentmods](https://agentmods.dev/badge/skills/nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner/github.svg)](https://agentmods.dev/skills/nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner)
Your own site
<a href="https://agentmods.dev/skills/nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner"><img src="https://agentmods.dev/badge/skills/nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ecommerce-ppc-strategy-planner

Your own site · 80×15
<a href="https://agentmods.dev/skills/nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner"><img src="https://agentmods.dev/badge/skills/nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 122 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,616 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 10 Apr 2026
  • Snyk pass 10 Apr 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 2 findings, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium MCP Rug Pull · line 14
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
  • medium MCP Rug Pull · line 522
    npx commands without a version suffix (e.g. @1.0.0) create a rug-pull risk if the upstream server is compromised and publishes a malicious update.
    Fix: Pin the version: npx @scope/[email protected]
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00122 $0.05616
Opus 5 $0.00061 $0.02808
Sonnet 5 $0.00024 $0.01123
Haiku 4.5 $0.00012 $0.00562

Measured 11d ago against content hash 97c82cf843b8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ecommerce-ppc-strategy-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ecommerce-ppc-strategy-planner/SKILL.md · 534 lines

How it starts

The opening of the file, as written. The whole thing — 534 lines — stays where its author put it; the contents beside it link to each section on GitHub.

E-Commerce PPC Strategy Planner 📊

Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g

Two Modes

Mode When to Use Input Output
A — Build Starting ads for the first time Product info + budget + margins Platform recommendation + budget split + campaign briefs + ad copy
B — Optimize Running ads but want better results Per-platform ROAS/CPA data Cross-platform audit + budget reallocation + optimization actions

Capabilities

  • ROAS financial framework: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions
  • Platform recommendation: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok)
  • Cross-platform budget allocation: Split budget across channels based on expected ROAS and funnel stage
  • Google Ads brief: Shopping, Search, and Performance Max campaign structures with keyword direction
  • Meta Ads brief: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram
  • TikTok Ads brief: Video hook concepts, Spark Ads strategy, and audience targeting
  • Ad copy generation: Headlines, descriptions, and CTAs for each platform
  • Creative brief: Image/video specs, style direction, hook angles (not actual image/video creation)
  • Cross-platform audit: Compare ROAS/CPA across channels and identify where to shift budget

Usage Examples

Mode A — Build New Strategy

I sell handmade candles on Shopify. Price $34, cost $8. Monthly ad budget $2,000. Help me plan which platforms to advertise on.
I'm launching a fitness resistance band set, $29.99, 60% margin. $5,000/month budget. Where should I advertise and how much on each platform?

Read the full file on GitHub · 534 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 534 lines · 122 tokens per session scan A 97c82cf843b8

Subscribe to this mod's changes

ecommerce-ppc-strategy-planner is a skill published in the GitHub repository nexscope-ai/eCommerce-Skills (908 stars, last pushed 15d ago), licensed MIT. It adds 122 tokens to every session and 5,616 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

buyer-intent-writer

Write or rewrite ecommerce product descriptions, bullets, buying-guide sections, and landing-page copy around verified buyer needs, objections, comparisons, and purchase intent. Use when the user asks for buyer-intent copy, product copy, conversion copy, or a clearer product description. Do not use for technical…

nexscope-ai/ecommerce-seo-geo-skills · 70 tokens

competitor-seo-analyzer

Compare observable ecommerce competitor SEO, content, structured-data, trust, and buyer-intent signals. Use when the user asks for competitor SEO analysis, an SEO comparison, content gaps, or a comparison of supplied pages, listings, exports, or search evidence. Do not infer live rankings, traffic, backlinks, or AI…

nexscope-ai/ecommerce-seo-geo-skills · 75 tokens

ecommerce-geo-auditor

Diagnose an ecommerce page or listing for GEO, AI-search, AI-citation, and AI-shopping readiness using inspected page evidence, supplied content, or crawl data. Use when the user asks for a GEO audit, AI visibility readiness check, AI search audit, citation-readiness review, or why a product is hard for AI systems to…

nexscope-ai/ecommerce-seo-geo-skills · 92 tokens

ecommerce-geo-optimizer

Turn verified ecommerce GEO, AI-search, or AI-citation readiness gaps into a prioritized implementation plan covering content, product facts, technical access, structured data, trust, and measurement. Use when the user asks to improve GEO, optimize for AI search, fix a GEO audit, or create an AI visibility readiness…

nexscope-ai/ecommerce-seo-geo-skills · 83 tokens

ecommerce-seo-auditor

Audit ecommerce websites, product pages, collection pages, and marketplace listings for technical SEO, crawlability, indexability, on-page relevance, content, internal linking, product data, images, and Core Web Vitals. Use when the user asks for an ecommerce SEO audit, store SEO checkup, product-page review…

nexscope-ai/ecommerce-seo-geo-skills · 108 tokens

keyword-gap-analyzer

Find ecommerce keyword, topic, and buyer-question gaps from supplied pages, competitor content, Search Console data, Keyword Planner exports, or connected research tools. Use when the user asks for keyword gaps, missing keywords, competitor keywords, content opportunities, or keyword-to-page planning. Do not invent…

nexscope-ai/ecommerce-seo-geo-skills · 75 tokens