launch-playbook

launch-playbook is a skill for Claude Code, Codex from NOMARJ/sigil. It costs 54 tokens per session (868 once invoked), scanned A, original, Apache-2.0.

A product-launch planning guide that turns business context and a go-to-market plan into a timed checklist. It covers preparation, launch day, and the first 30 days after release.

In plain words
What is it for?
Use it to plan landing pages, content, outreach, community activity, proof points, and other launch work based on how the product will reach customers.
Why use it?
It helps prevent important launch tasks from being missed or done in the wrong order. It also separates releasing a product from telling the right audience about it.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/nomarj/sigil/launch-playbook
Any agent
npx skills add NOMARJ/sigil --skill launch-playbook
Clone the repo
git clone --depth 1 https://github.com/NOMARJ/sigil

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/nomarj/sigil/launch-playbook.svg)](https://agentmods.dev/skills/nomarj/sigil/launch-playbook)
Your own site
<a href="https://agentmods.dev/skills/nomarj/sigil/launch-playbook"><img src="https://agentmods.dev/badge/skills/nomarj/sigil/launch-playbook.svg" alt="Measured on agentmods" height="20"></a>
Per session 54 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 868 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00054 $0.00868
Opus 5 $0.00027 $0.00434
Sonnet 5 $0.00011 $0.00174
Haiku 4.5 $0.00005 $0.00087

Measured 5d ago against content hash ab75dcb97fdc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

launch-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

packs/business/skills/growth/launch-playbook/SKILL.md · 112 lines

How it starts

The opening of the file, as written. The whole thing — 112 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Playbook

Pre-requisites

Invoke business-context skill. Read GTM spec for this product.

A launch is a distribution event, not a product event. The product ships when it ships. The launch is when you tell the right people, in the right place, in the right way.


Launch checklist generator

For the target product and motion, produce a checklist in this structure:

T-30 days (pre-launch foundation)

Content and discovery:

  • Primary landing page live with clear message and proof point
  • AEO-optimised content published (for content-led products)
  • GitHub README complete (for developer-led products)
  • llms.txt deployed at /llms.txt (all products — AI discoverability)
  • robots.txt not blocking AI crawlers
  • Structured data / schema markup implemented

Outreach preparation:

  • ICP list built (for outreach-led launches)
  • Warm paths identified (for relationship-led products — never cold)
  • Community presence established before asking for anything

Social proof:

  • One real proof point documented (number, result, customer quote)
  • No fake data, no "beta users said..." without specifics

T-7 days (pre-launch activation)

  • Teaser content published (what's coming, why it matters)
  • Early access / waitlist open (if applicable)
  • Distribution channels primed (community presence, LinkedIn warm-up)

Launch day

Developer-led (Sigil):

  • GitHub repo public with complete README
  • HN "Show HN" post drafted and ready
  • /r/netsec or security Slack communities post ready
  • Responsible disclosure paper linked
  • One-line install works end-to-end

Content-led (InstaIndex):

  • 3+ AEO blog posts live before launch
  • Product Hunt submission scheduled
  • SEO community posts (Twitter/X, Reddit r/SEO)
  • GSC integration docs clear and working

Community-led (PolicyPA):

  • Media pitch sent to 3-5 journalists (consumer finance beat)
  • Reddit posts in AusFinance, AusLegal — genuine value first
  • Product Hunt launch

Read the full file on GitHub · 112 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 112 lines · 54 tokens per session scan A ab75dcb97fdc

Subscribe to this mod's changes

launch-playbook is a skill published in the GitHub repository NOMARJ/sigil (5 stars, last pushed yesterday), licensed Apache-2.0. It adds 54 tokens to every session and 868 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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