Act as a brutally honest McKinsey-level strategy consultant to diagnose the real underlying problems hurting a business's growth, profitability, or traction. Use this skill whenever someone asks to diagnose their business, wants honest feedback on why their business isn't growing, says things like 'what's wrong with…
Identify a founder's biggest blind spots — flawed assumptions, strategic misjudgments, and decisions that feel right but are damaging the business long-term. Use this skill whenever someone asks about their blind spots, wants to know what they're missing, says things like 'what am I not seeing', 'where am I wrong'…
Identify the single biggest bottleneck preventing faster business growth by examining the offer, audience targeting, distribution channels, messaging, pricing, and funnel structure. Use this skill whenever someone asks why they aren't growing faster, wants to find their growth bottleneck, says things like 'what's…
Evaluate a business idea or offer through the lens of real market demand — is the problem truly painful, the solution compelling, and the positioning differentiated? Use this skill whenever someone asks for a market reality check, wants to validate a business idea, says things like 'is there a market for this', 'will…
Analyze a product or service offer with ruthless objectivity to determine if the value proposition is strong enough to drive real demand. Use this skill whenever someone asks to evaluate their offer, test their value proposition, says things like 'is my offer good enough', 'rate my offer', 'test my pricing', 'is this…
Perform a top-tier consulting firm strategic audit evaluating competitive positioning, value proposition clarity, defensibility, and scalability — identifying the weakest areas competitors could exploit. Use this skill whenever someone asks for a strategic audit, wants to evaluate competitive vulnerability, says…
Foundation skill. Loads project context from SOLUTION.md, BUSINESS-CONTEXT.md, and GTM specs. Auto-invoked by all growth and business-strategy skills before doing anything. Provides product identity, brand voice, buyer context, and GTM motion to every downstream skill. Never hardcodes business knowledge.
Produces content strategy and individual content pieces calibrated to a product's GTM motion. Covers SEO (traditional), AEO (AI search optimisation), and distribution. Reads business context and GTM spec first. Use for blog posts, LinkedIn content, GitHub documentation, technical write-ups, community posts.
Defines the correct metrics for a product's GTM motion and reviews actuals against thresholds. Reads the GTM spec. Produces a weekly metrics snapshot. Flags when leading indicators are below threshold. Use for weekly growth reviews.
Builds a precise Ideal Customer Profile for a product. Reads the GTM spec and BUSINESS-CONTEXT.md, then produces a detailed ICP document. Use before outreach, content, or launch work. Auto-invoked by outreach-engine.
Produces a launch checklist and sequencing plan for a product, calibrated to its GTM motion. Reads business context and GTM spec. Covers pre-launch, launch day, and 30-day post-launch. Use when preparing to ship or announce a product.
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or…
Produces B2B outreach sequences calibrated to the product's GTM motion and ICP. Reads business context, GTM spec, and ICP before writing a single word. Refuses to produce cold outreach for relationship-led motions (Operable, Smart Settle). Use for Sigil developer outreach, InstaIndex SEO community outreach.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' or 'ideal customer profile.' Use at the start of any new project before…
Build production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. Use when creating data pipelines, orchestrating workflows, or scheduling batch jobs.
Tactical layout and data visualization patterns for building dashboards, analytics views, executive summaries, KPI displays, and any data-heavy UI. Use this skill whenever the user asks to build a dashboard, analytics page, metrics view, reporting UI, admin panel with data, or any interface that displays KPIs, charts…
Generate or improve a project-specific data analysis skill by extracting tribal knowledge. Use when someone says "create a data context skill", "set up data analysis for our warehouse", "help me create a skill for our database", "generate a data skill", "add context about our data", "the skill needs more info about…
Implement data quality validation with Great Expectations, dbt tests, and data contracts. Use when building data quality pipelines, implementing validation rules, or establishing data contracts.
Master dbt (data build tool) for analytics engineering with model organization, testing, documentation, and incremental strategies. Use when building data transformations, creating data models, or implementing analytics engineering best practices.