launch-strategy

launch-strategy is a skill for Claude Code, Codex from NOMARJ/sigil. It costs 97 tokens per session (1,688 once invoked), scanned A, original, Apache-2.0.

A planning guide for launching a product, feature, or release. It helps organize work across announcements, early access, waitlists, and other launch stages.

In plain words
What is it for?
Use it to create launch plans, go-to-market checklists, Product Hunt launches, beta or early-access campaigns, and feature announcements.
Why use it?
It gives launch planning a repeatable structure instead of leaving you to piece together messages, timing, and channels from scratch.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create launch plans, go-to-market checklists, Product Hunt launches, beta or early-access campaigns, and feature announcements.

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Install with agentmods
npx agentmods add skills/nomarj/sigil/launch-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add NOMARJ/sigil --skill launch-strategy
Clone the repo
git clone --depth 1 https://github.com/NOMARJ/sigil

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/nomarj/sigil/launch-strategy/github.svg)](https://agentmods.dev/skills/nomarj/sigil/launch-strategy)
Your own site
<a href="https://agentmods.dev/skills/nomarj/sigil/launch-strategy"><img src="https://agentmods.dev/badge/skills/nomarj/sigil/launch-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for launch-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/nomarj/sigil/launch-strategy"><img src="https://agentmods.dev/badge/skills/nomarj/sigil/launch-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 97 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,688 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00097 $0.01688
Opus 5.5 $0.00039 $0.00675
Sonnet 5.5 $0.00019 $0.00338
Haiku 4.5 $0.00010 $0.00169

Measured 1mo ago against content hash 22cf3d8d1e30, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

launch-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

packs/business/skills/growth/launch-strategy/SKILL.md · 208 lines

How it starts

The opening of the file, as written. The whole thing — 208 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help plan launches that build momentum, capture attention, and convert interest into users.

Context Loading

Before starting, load context in this order:

  1. SOLUTION.md (project root) — product positioning, audience, differentiators
  2. .nomark/gtm/<product>.md — product marketing context if available
  3. BUSINESS-CONTEXT.md — portfolio-level strategy and brand voice
  4. Only ask for information not already covered

Core Philosophy

The best companies don't just launch once — they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention.

A strong launch is about:

  • Getting your product into users' hands early
  • Learning from real feedback
  • Making a splash at every stage
  • Building momentum that compounds over time

The ORB Framework

Structure launch marketing across three channel types. Everything should lead back to owned channels.

Owned Channels

You own the channel (though not the audience). Direct access without algorithms.

Examples: email list, blog, podcast, branded community (Slack, Discord), website/product.

Why they matter: Get more effective over time, no algorithm changes, direct relationship, compound value from content.

Start with 1–2 based on audience:

  • Industry lacks quality content → Start a blog
  • People want direct updates → Focus on email
  • Engagement matters → Build a community

Rented Channels

Platforms that provide visibility but you don't control. Algorithms shift, rules change.

Examples: social media (Twitter/X, LinkedIn), app stores, YouTube, Reddit.

How to use: Pick 1–2 platforms where your audience is active. Use them to drive traffic to owned channels. Don't rely on them as your only strategy.

Borrowed Channels

Tap into someone else's audience to shortcut getting noticed.

Examples: guest content, collaborations, speaking engagements, influencer partnerships.

Read the full file on GitHub · 208 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 208 lines · 97 tokens per session scan A 22cf3d8d1e30

Subscribe to this mod's changes

launch-strategy is a skill published in the GitHub repository NOMARJ/sigil (6 stars, last pushed 11d ago), licensed Apache-2.0. It adds 97 tokens to every session and 1,688 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.