product-marketing-context

product-marketing-context is a skill for Claude Code, Codex from NOMARJ/sigil. It costs 90 tokens per session (1,481 once invoked), scanned A, original, Apache-2.0.

A guided process for creating and maintaining a document that describes a product, its positioning, and its intended customers. Positioning explains how a product should be understood compared with alternatives, while an ideal customer profile describes the customers it is meant for.

In plain words
What is it for?
It helps draft product context from a codebase, review existing context files, maintain the per-product document, and migrate older context files to the current location.
Why use it?
It keeps basic product and marketing information in one place so later marketing, growth, and search-engine work does not require the user to repeat the same context.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps draft product context from a codebase, review existing context files, maintain the per-product document, and migrate older context files to the current location.

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Install with agentmods
npx agentmods add skills/nomarj/sigil/product-marketing-context
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add NOMARJ/sigil --skill product-marketing-context
Clone the repo
git clone --depth 1 https://github.com/NOMARJ/sigil

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-marketing-context

README.md
[![agentmods](https://agentmods.dev/badge/skills/nomarj/sigil/product-marketing-context/github.svg)](https://agentmods.dev/skills/nomarj/sigil/product-marketing-context)
Your own site
<a href="https://agentmods.dev/skills/nomarj/sigil/product-marketing-context"><img src="https://agentmods.dev/badge/skills/nomarj/sigil/product-marketing-context/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-marketing-context

Your own site · 80×15
<a href="https://agentmods.dev/skills/nomarj/sigil/product-marketing-context"><img src="https://agentmods.dev/badge/skills/nomarj/sigil/product-marketing-context.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 90 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,481 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00090 $0.01481
Opus 5 $0.00045 $0.00740
Sonnet 5 $0.00018 $0.00296
Haiku 4.5 $0.00009 $0.00148

Measured 11d ago against content hash f0c32d0073c7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

product-marketing-context scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

packs/business/skills/growth/product-marketing-context/SKILL.md · 232 lines

How it starts

The opening of the file, as written. The whole thing — 232 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Marketing Context

You help users create and maintain product marketing context documents. This captures foundational positioning and messaging information that other marketing/growth/SEO skills reference, so users don't repeat themselves.

File Locations

The context document integrates into the NOMARK context hierarchy:

  1. Per-product GTM context: .nomark/gtm/<product>.md — lives in the project repo
  2. Portfolio-level context: BUSINESS-CONTEXT.md — portfolio strategy and brand voice
  3. Project-level context: SOLUTION.md — product-specific positioning

This skill creates/updates the per-product GTM context file.


Workflow

Step 1: Check for Existing Context

Check for existing context files in this order:

  1. .nomark/gtm/<product>.md (current standard)
  2. .agents/product-marketing-context.md (legacy location)
  3. .claude/product-marketing-context.md (older legacy)

If found in legacy location, offer to migrate to .nomark/gtm/.

Step 2: Gather Information

Option 1 — Auto-draft from codebase (recommended): Study the repo — README, landing pages, marketing copy, package.json, docs — and draft a V1. The user reviews, corrects, and fills gaps.

Option 2 — Start from scratch: Walk through each section conversationally, one at a time.

Push for verbatim customer language — exact phrases are more valuable than polished descriptions.

Step 3: Create the Document


Sections to Capture

1. Product Overview

  • One-line description
  • What it does (2–3 sentences)
  • Product category
  • Product type (SaaS, marketplace, service, etc.)
  • Business model and pricing

2. Target Audience

  • Target company type (industry, size, stage)
  • Target decision-makers (roles, departments)
  • Primary use case
  • Jobs to be done (2–3)
  • Specific use cases or scenarios

3. Personas (B2B)

For each stakeholder: User, Champion, Decision Maker, Financial Buyer, Technical Influencer — what they care about, their challenge, and the value you promise them.

Read the full file on GitHub · 232 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 232 lines · 90 tokens per session scan A f0c32d0073c7

Subscribe to this mod's changes

product-marketing-context is a skill published in the GitHub repository NOMARJ/sigil (5 stars, last pushed 5d ago), licensed Apache-2.0. It adds 90 tokens to every session and 1,481 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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