What is keyword-analysis?

A skill for analysing Google Ads keyword performance using quality score, conversion rate, cost per click, and related campaign data. Google Ads is an online advertising platform where keywords help decide when ads appear.

Use it to review all campaigns or a named campaign, group keywords by performance, and suggest concrete improvements.

It helps identify which keywords are working, which need changes, and which may be wasting advertising spend.

keyword-analysis — Skill for Claude Code by noviq-ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add noviq-ai/google-ads-mcp --skill keyword-analysis

Clone the repo

git clone --depth 1 https://github.com/noviq-ai/google-ads-mcp

Made for: Claude Code.

Or install google-ads-mcp, the plugin that ships this one along with the rest of its 2 skills, 1 agent, 1 hook, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/noviq-ai/google-ads-mcp/keyword-analysis/github.svg)](https://agentmods.dev/skills/noviq-ai/google-ads-mcp/keyword-analysis)

Your own site

<a href="https://agentmods.dev/skills/noviq-ai/google-ads-mcp/keyword-analysis"><img src="https://agentmods.dev/badge/skills/noviq-ai/google-ads-mcp/keyword-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/noviq-ai/google-ads-mcp/keyword-analysis"><img src="https://agentmods.dev/badge/skills/noviq-ai/google-ads-mcp/keyword-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 481 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00000	$0.00481
Opus 5	$0.00000	$0.00241
Sonnet 5	$0.00000	$0.00096
Haiku 4.5	$0.00000	$0.00048

Measured 10d ago against content hash 9b453c4ade08, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

keyword-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/keyword-analysis/SKILL.md · 47 lines

What it actually says

Keyword Analysis

Google Ads のキーワードパフォーマンスを分析するスキルです。品質スコア・CVR・CPCの観点から改善ポイントを特定します。

使い方

/keyword-analysis に続けてキャンペーン名や分析対象を指定できます。省略した場合は全キャンペーンが対象です。

例:

/keyword-analysis
/keyword-analysis ブランドキャンペーン

手順

list_accessible_customers で顧客IDを取得
search ツールで以下のデータを取得:
- resource: ad_group_criterion
- fields:
  - campaign.name
  - ad_group.name
  - ad_group_criterion.keyword.text
  - ad_group_criterion.keyword.match_type
  - ad_group_criterion.status
  - ad_group_criterion.quality_info.quality_score
  - ad_group_criterion.quality_info.creative_quality_score
  - ad_group_criterion.quality_info.post_click_quality_score
  - ad_group_criterion.quality_info.search_predicted_ctr
  - metrics.impressions
  - metrics.clicks
  - metrics.cost_micros
  - metrics.conversions
  - metrics.ctr
  - metrics.average_cpc
- conditions:
  - segments.date DURING LAST_30_DAYS
  - ad_group_criterion.type = 'KEYWORD'
  - ad_group_criterion.status != 'REMOVED'
- orderings: metrics.cost_micros DESC
- limit: 100
分析結果を以下のカテゴリに分類:
- 高パフォーマンス: 品質スコア 7以上かつ CVR 高
- 要改善: 品質スコア 5以下またはコスト高・CV少
- 一時停止推奨: 表示回数は多いがクリックゼロ or CVゼロ
改善アクションを具体的に提案する（マッチタイプ変更・広告文改善・除外キーワード追加など）

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

10d ago First seen · 47 lines · 0 tokens per session scan A 9b453c4ade08

Subscribe to this mod's changes

keyword-analysis is a skill published in the GitHub repository noviq-ai/google-ads-mcp (0 stars, last pushed 5mo ago), licensed Apache-2.0. It costs nothing until one of its globs matches a file; then it loads 481 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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