google-ads-assets

google-ads-assets is a skill for Claude Code, Codex from nowork-studio/notfair-plugin. It costs 72 tokens per session (905 once invoked), scanned A, original, MIT.

A planning and checking guide for Google Ads add-ons such as sitelinks, callouts, structured snippets, image assets, and Performance Max creative briefs. Performance Max is a Google Ads campaign type that uses several ad placements.

In plain words
What is it for?
It is for auditing current asset coverage, proposing reviewable asset manifests, and publishing approved assets when the connected system supports publishing.
Why use it?
It helps turn approved business information and existing campaign evidence into ad assets without inventing prices, claims, availability, or product details.

Skill for Claude CodeCodex

Part of the notfair plugin — 52 skills, 1 MCP server shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/nowork-studio/notfair-plugin/assets
Any agent
npx skills add nowork-studio/notfair-plugin --skill assets
Clone the repo
git clone --depth 1 https://github.com/nowork-studio/notfair-plugin

Made for: Claude Code, Codex.

Or install notfair, the plugin that ships this one along with the rest of its 52 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-assets

README.md
[![agentmods](https://agentmods.dev/badge/skills/nowork-studio/notfair-plugin/assets.svg)](https://agentmods.dev/skills/nowork-studio/notfair-plugin/assets)
Your own site
<a href="https://agentmods.dev/skills/nowork-studio/notfair-plugin/assets"><img src="https://agentmods.dev/badge/skills/nowork-studio/notfair-plugin/assets.svg" alt="Measured on agentmods" height="20"></a>
Per session 72 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 905 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00072 $0.00905
Opus 5 $0.00036 $0.00452
Sonnet 5 $0.00014 $0.00181
Haiku 4.5 $0.00007 $0.00090

Measured 4d ago against content hash 7fe241a327e0, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

google-ads-assets scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

google-ads/assets/SKILL.md · 58 lines

How it starts

The opening of the file, as written. The whole thing — 58 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Turn approved business evidence into an asset manifest that can be reviewed and, only where the connected MCP supports it, published safely.

Setup

Read and follow ../shared/preamble.md and ../shared/analysis-principles.md. Read {data_dir}/business-context.json and {data_dir}/personas/{accountId}.json before proposing assets. If either is missing or stale, hand off to /google-ads-audit; an ungrounded asset pack is generic inventory.

Read ../shared/policy-registry.json before PMax or policy-sensitive work. If its PMax entry is stale, verify the relevant Google policy or platform requirement before stating a current rule.

Build from evidence, not filler

Pull the existing campaign, ad group, and asset coverage with runScript before recommending new assets. Use search terms, converting ads, landing-page content, approved offers, and customer language as source material. Do not infer ratings, pricing, guarantees, availability, or product attributes.

For each proposed asset, produce this reviewable manifest:

Field Required content
Asset family Callout, sitelink, structured snippet, image, or PMax brief
Scope Account, campaign, ad group, or named PMax asset group
Concept ID Persona × motivation × angle
Copy or creative direction Exact approved text, or a production-ready visual brief
Evidence and claim status Source for every factual claim; mark unsupported claims needs_substantiation
Landing destination Final URL and message-match note when applicable
Status ready_for_review, blocked, or approved_to_publish

Keep the brief deliberately varied: each concept should test a different motivation or visual hook, not a cosmetic rewrite. Ask for missing proof instead of inventing it.

Platform-aware execution

  • Validate copy and destination fields against the current connected tool metadata before creating anything. Do not trust memorized limits or silently truncate assets.
  • Only create/link callouts, sitelinks, structured snippets, or image assets after the user approves the exact manifest. Use dedicated mutation tools, record the returned changeId, and read back the resulting entity.
  • Verify image ownership, landing-page rights, and policy-sensitive claims before an image asset is uploaded. A generated image is a production input, not proof that the claim in it is allowed.
  • The current NotFair MCP surface can create/link supported asset-library types and can enable or pause PMax asset groups. It does not establish that it can compose or edit a PMax asset group. Check tools/list before promising that operation; otherwise deliver the PMax brief for completion in Google Ads.

Read the full file on GitHub · 58 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 58 lines · 72 tokens per session scan A 7fe241a327e0

Subscribe to this mod's changes

google-ads-assets is a skill published in the GitHub repository nowork-studio/notfair-plugin (3,447 stars, last pushed 6d ago), licensed MIT. It adds 72 tokens to every session and 905 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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