meta-ads-creative

meta-ads-creative is a skill for Claude Code, Codex from nowork-studio/notfair-plugin. It costs 59 tokens per session (788 once invoked), scanned A, original, MIT.

A process for planning Facebook and Instagram advertising ideas from customer language and account data.

In plain words
What is it for?
Use it to create ad copy, creative briefs, user-generated-content ideas, and testable concepts based on a defined audience, motivation, angle, format, and variable.
Why use it?
It helps turn evidence into distinct ad hypotheses instead of inventing audiences or producing cosmetic variations. It also clarifies that the output is briefs and copy, not campaign uploads.

Skill for Claude CodeCodex

Part of the notfair plugin — 52 skills, 1 MCP server shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/nowork-studio/notfair-plugin/creative
Any agent
npx skills add nowork-studio/notfair-plugin --skill creative
Clone the repo
git clone --depth 1 https://github.com/nowork-studio/notfair-plugin

Made for: Claude Code, Codex.

Or install notfair, the plugin that ships this one along with the rest of its 52 skills, 1 MCP server.

Per session 59 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 788 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00059 $0.00788
Opus 5 $0.00030 $0.00394
Sonnet 5 $0.00012 $0.00158
Haiku 4.5 $0.00006 $0.00079

Measured 3d ago against content hash c498b1e6e880, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

meta-ads-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

meta-ads/creative/SKILL.md · 50 lines

How it starts

The opening of the file, as written. The whole thing — 50 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads Creative Studio

Create a reviewable creative slate from real customer language and account evidence. This skill produces briefs and copy; it does not imply that the NotFair Meta MCP can upload creatives or create campaigns.

Setup

Read and follow ../shared/preamble.md. Read {data_dir}/meta/business-context.json and {data_dir}/meta/personas/{accountId}.json first. If either is missing or stale, recommend /meta-ads-audit before writing. The audit's creative inventory and personas are the baseline; do not invent an audience because a request is underspecified.

Pull current ads and ad-level insights with runScript + ads.graphParallel when account access exists. Use link CTR, CPA or purchase value, frequency, attribution window, and a named time period. If the user has reviews, sales-call notes, or customer research, treat them as evidence only when the source is identifiable.

Create a concept slate

Each concept must be a real hypothesis:

persona × motivation × angle × format × one variable to test

Start with three distinct concepts, not three cosmetic versions of the same idea. A useful spread is proof, problem/pain, product demonstration, founder/expert explanation, or an approved offer — but select only angles supported by the evidence.

For every concept, include:

Field Required content
Concept ID and hypothesis Who it is for, why it should work, and the single variable under test
Evidence Named campaign/ad/customer source, metric and window, or approved business-context field
Hook and primary text First-frame or first-line hook plus placement-adapted copy
Visual brief Subject, setting, action, proof shown on screen, and production notes
CTA and destination CTA plus approved landing page/message-match note
Claim ledger Source and approval status for every rating, result, price, guarantee, quote, or before/after claim
Read plan Primary metric, guardrail, planned duration/exposure, and what would falsify the hypothesis

Read the full file on GitHub · 50 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 50 lines · 59 tokens per session scan A c498b1e6e880

Subscribe to this mod's changes

meta-ads-creative is a skill published in the GitHub repository nowork-studio/notfair-plugin (3,447 stars, last pushed 5d ago), licensed MIT. It adds 59 tokens to every session and 788 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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