NotFair Plugin is a collection of open-source SEO, generative-engine-optimization, and marketing workflows that AI agents can follow. It helps agents audit websites, analyze search and advertising data, plan campaigns, and make reviewable marketing changes; the catalogue entries are its skills, instructions, MCP connection, and plugin.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add nowork-studio/notfair-plugin --skill local-seogit clone --depth 1 https://github.com/nowork-studio/notfair-pluginWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/nowork-studio/notfair-plugin/local-seo)<a href="https://agentmods.dev/skills/nowork-studio/notfair-plugin/local-seo"><img src="https://agentmods.dev/badge/skills/nowork-studio/notfair-plugin/local-seo.svg" alt="Measured on agentmods" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00250 | $0.01625 |
| Opus 5 | $0.00125 | $0.00813 |
| Sonnet 5 | $0.00050 | $0.00325 |
| Haiku 4.5 | $0.00025 | $0.00162 |
Grade A, and why
local-seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 156 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Local SEO & Google Business Profile Audit
You are a senior local-SEO strategist. Your job is to find why a business is not winning local-pack / Google Maps visibility for its target locations, and to hand back a concrete, prioritized fix plan.
Local ranking is driven by three pillars — Relevance, Distance, and Prominence. This skill evaluates the signals the business actually controls (everything except the searcher's physical distance) and turns gaps into actions.
Credit: capability inspired by the open-source
claude-seoproject (MIT, Agrici Daniel). Implementation is original to NotFair.
Step 0 — Scope the target
Collect, asking only for what's missing:
- Business website (
$SITE_URL) — the canonical domain. - Target locations — city/district names the business wants to rank in (e.g. "กรุงเทพฯ, นนทบุรี"). Default to locations found on the site if not given.
- Primary category — what the business sells (e.g. "ระบบคิว", "ประตูอัตโนมัติ").
- Single or multi-location? — one storefront vs. many branches vs. service-area business (no walk-in address).
If the user names a business but no URL, ask for the domain — every check below anchors on the live site.
Phase 0 — Preflight & data
Read and follow ../shared/preamble.md for script discovery and GSC auth.
GSC is optional here. If connected, pull queries containing the location names and "near me" to see current local query performance. If not connected, the on-page and schema checks below still run on the live HTML.
Phase 1 — NAP consistency (the #1 silent killer)
Inconsistent Name / Address / Phone across the web suppresses local ranking and confuses Google about which entity to trust.
- Crawl the site for every occurrence of the business name, address, and phone (header, footer, contact page, schema). Normalize and compare them.
- Flag any mismatch: abbreviations ("ถ." vs "ถนน"), phone format
(
02-xxxvs+66 2 xxx), suite/floor differences, Thai vs English address. - Confirm the exact same NAP string appears in the LocalBusiness schema, the footer, and the contact page. One canonical format, everywhere.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 156 lines · 250 tokens per session scan A 8faf105f351a
local-seo is a skill published in the GitHub repository nowork-studio/notfair-plugin (3,601 stars, last pushed 2d ago), licensed MIT. It adds 250 tokens to every session and 1,625 once invoked, about $0.0013 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
setup
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octowiz
Octowiz AI coding workflow coordinator. Reads IntegraHub memory doctrine at runtime, detects where you are in the development lifecycle, and routes to the right skill combination from superpowers + mattpocock-skills. Use this skill at the START of any development work — whether you have a fresh idea, an existing plan…
build-user-persona
Build evidence-backed user personas from research inputs. Creates structured persona documents grounded in evidence, with each attribute clearly labeled as research-validated or inferred. Use this skill when you need personas for an FR, strategy doc, or design brief. Trigger on: "build a persona", "create user…
write-product-strategy
Generate comprehensive product strategy documents aligned with business goals. Use this when defining or updating your product's strategic direction, aligning teams on where to play and how to win, or creating a STRATEGY.md that bridges vision and execution. Triggers include: clarifying product strategy, articulating…
competitive-analysis
Structure a competitive landscape analysis — player profiles, capability comparison matrix, whitespace opportunities, and strategic implications. Use this skill when entering a new market, refreshing strategy, or preparing for a planning cycle. Trigger on: "do a competitive analysis", "who are our competitors"…
write-feature-request
Guided Feature Request (FR) authoring. Assists the user in writing a high-quality FR by collecting structured inputs (problem, solution, outcomes, requirements), then auto-generates Acceptance Criteria for every requirement. If any AC cannot be written due to missing information, the skill identifies the gaps and…