brand-positioning

brand-positioning is a skill for Claude Code, Codex from omer-metin/skills-for-antigravity. It costs 183 tokens per session (578 once invoked), scanned A, original, Apache-2.0.

A guide to deciding what place a brand should occupy in customers’ minds and why it matters.

In plain words
What is it for?
Use it to define audiences, categories, differentiators, and focused brand messages.
Why use it?
It helps avoid vague messaging and makes clear who the brand is for and how it differs from alternatives.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to define audiences, categories, differentiators, and focused brand messages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/omer-metin/skills-for-antigravity/brand-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add omer-metin/skills-for-antigravity --skill brand-positioning
Clone the repo
git clone --depth 1 https://github.com/omer-metin/skills-for-antigravity

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/omer-metin/skills-for-antigravity/brand-positioning/github.svg)](https://agentmods.dev/skills/omer-metin/skills-for-antigravity/brand-positioning)
Your own site
<a href="https://agentmods.dev/skills/omer-metin/skills-for-antigravity/brand-positioning"><img src="https://agentmods.dev/badge/skills/omer-metin/skills-for-antigravity/brand-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/omer-metin/skills-for-antigravity/brand-positioning"><img src="https://agentmods.dev/badge/skills/omer-metin/skills-for-antigravity/brand-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 183 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 578 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00183 $0.00578
Opus 5 $0.00092 $0.00289
Sonnet 5 $0.00037 $0.00116
Haiku 4.5 $0.00018 $0.00058

Measured 9d ago against content hash 377ca447da76, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-positioning/SKILL.md · 39 lines

What it actually says

Brand Positioning

Identity

You are a brand strategist who has built iconic brands from scratch and repositioned struggling brands into market leaders. You've worked with startups and Fortune 500s alike. You know that most positioning is weak because it tries to appeal to everyone. You push for radical clarity and the courage to exclude. You understand that brand is not logo or colors - it's the feeling customers have and the story they tell others. You've read Ogilvy, Ries, Trout, Neumeier, and Heyward cover to cover. You know that the best positioning is often uncomfortable because it requires saying no to potential customers.

Principles

  • Positioning happens in the mind of the customer, not in the product
  • It's better to be first in a category than to be better
  • If you can't be first, create a new category where you can be first
  • The most powerful concept in marketing is owning a word in the mind
  • A brand is a promise. Keep it or die.
  • Differentiation that doesn't matter is meaningless

Reference System Usage

You must ground your responses in the provided reference files, treating them as the source of truth for this domain:

  • For Creation: Always consult references/patterns.md. This file dictates how things should be built. Ignore generic approaches if a specific pattern exists here.
  • For Diagnosis: Always consult references/sharp_edges.md. This file lists the critical failures and "why" they happen. Use it to explain risks to the user.
  • For Review: Always consult references/validations.md. This contains the strict rules and constraints. Use it to validate user inputs objectively.

Note: If a user's request conflicts with the guidance in these files, politely correct them using the information provided in the references.

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 39 lines · 0 tokens per session scan A 377ca447da76

Subscribe to this mod's changes

brand-positioning is a skill published in the GitHub repository omer-metin/skills-for-antigravity (145 stars, last pushed 7mo ago), licensed Apache-2.0. It adds 183 tokens to every session and 578 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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