audience-personas

audience-personas is a skill for Claude Code from Ootto-AI/claude-content-skills. It costs 23 tokens per session (446 once invoked), scanned A, original, MIT.

An audience-research skill that turns interviews, comments, reviews, or customer records into evidence-based audience groups. A persona is a practical description of a group’s needs, language, objections, and goals.

In plain words
What is it for?
Grouping customers by needs and desired outcomes, identifying objections and triggers, finding useful message angles, and documenting confidence and unanswered questions.
Why use it?
It prevents marketers from inventing demographics or treating one comment as representative of everyone. It keeps conclusions tied to the customer evidence provided.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the claude-content-skills plugin — 52 skills shipped together

Good fit Grouping customers by needs and desired outcomes, identifying objections and triggers, finding useful message angles, and documenting confidence and unanswered questions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ootto-ai/claude-content-skills/audience-personas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ootto-AI/claude-content-skills --skill audience-personas
Clone the repo
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills

Made for: Claude Code.

Or install claude-content-skills, the plugin that ships this one along with the rest of its 52 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for audience-personas

README.md
[![agentmods](https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/audience-personas/github.svg)](https://agentmods.dev/skills/ootto-ai/claude-content-skills/audience-personas)
Your own site
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/audience-personas"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/audience-personas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for audience-personas

Your own site · 80×15
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/audience-personas"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/audience-personas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 23 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 446 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00023 $0.00446
Opus 5 $0.00012 $0.00223
Sonnet 5 $0.00005 $0.00089
Haiku 4.5 $0.00002 $0.00045

Measured 12d ago against content hash 8c04c6b4f613, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

audience-personas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/audience-personas/SKILL.md · 47 lines

What it actually says

Audience Personas

Turn supplied customer evidence into grounded audience segments. Use it when a marketer has interviews, comments, reviews, or CRM notes and needs to decide who a message is for. It is not for inventing demographics, market size, or personas from intuition.

1. Establish the evidence

Ask for the source, date range, decision owner, offer, and desired audience action. Keep direct quotes separate from summaries and name material that is missing.

2. Group observable patterns

Cluster the evidence by job-to-be-done, desired outcome, objection, exact language, and trigger. Cite the source for each cluster. Do not manufacture a segment just to reach a round number.

3. Produce a usable segment

For each evidence-backed segment, return its job, language, objections, useful message angles, and the question it is already asking. Label confidence and unresolved questions.

4. Hold claims for review

Flag any demographic statement, outcome claim, or customer quote that needs approval before public use.

Hard rules

  • Do not infer demographics, income, identity, or intent not present in the source.
  • Do not turn one loud comment into a market-wide claim.
  • Keep observed language distinct from suggested copy.
  • If evidence is thin, ask for more comments, reviews, or interviews.

Failure modes

Symptom Cause Fix
Generic personas source has no concrete language ask for verbatim comments or interviews
False certainty inference appears as fact label it as a hypothesis
Too many segments minor differences treated as groups merge around the shared job-to-be-done

Where it sits

social-listening gathers recurring conversation → audience-personas groups it → positioning-audit turns it into a message.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 47 lines · 23 tokens per session scan A 8c04c6b4f613

Subscribe to this mod's changes

audience-personas is a skill published in the GitHub repository Ootto-AI/claude-content-skills (30 stars, last pushed 20d ago), licensed MIT. It adds 23 tokens to every session and 446 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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