competitor-positioning

competitor-positioning is a skill for Claude Code from Ootto-AI/claude-content-skills. It costs 113 tokens per session (644 once invoked), scanned A, original, MIT.

A method for comparing competitors’ public messages with your own approved product facts. It focuses on finding a credible difference without copying competitors or assuming their claims are proven capabilities.

In plain words
What is it for?
Use it to review competitor pages, pricing, posts, or documentation; compare audiences, promises, proof, and visible limits; and develop supported messaging options and boundaries.
Why use it?
It prevents competitor research from becoming an unsupported list of claims or imitation exercise. It helps keep positioning grounded in evidence and relevant to customer choices.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-content-skills plugin — 52 skills shipped together

Good fit Use it to review competitor pages, pricing, posts, or documentation; compare audiences, promises, proof, and visible limits; and develop supported messaging options and boundaries.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ootto-ai/claude-content-skills/competitor-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ootto-AI/claude-content-skills --skill competitor-positioning
Clone the repo
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills

Made for: Claude Code.

Or install claude-content-skills, the plugin that ships this one along with the rest of its 52 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/competitor-positioning/github.svg)](https://agentmods.dev/skills/ootto-ai/claude-content-skills/competitor-positioning)
Your own site
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/competitor-positioning"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/competitor-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/competitor-positioning"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/competitor-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 113 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 644 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00113 $0.00644
Opus 5 $0.00056 $0.00322
Sonnet 5 $0.00023 $0.00129
Haiku 4.5 $0.00011 $0.00064

Measured 11d ago against content hash 1c2c086d2783, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

competitor-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitor-positioning/SKILL.md · 46 lines

How it starts

The opening of the file, as written. The whole thing — 46 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Positioning

Compare observable market messages without turning a competitor scan into a claim sheet or imitation exercise.

1. Define the comparison question

Ask which customer decision, category, and alternatives matter. Gather dated public pages, posts, pricing, documentation, or approved internal notes. Record source URLs or excerpts and dates. If a source cannot be verified, label it as an unverified lead rather than a fact.

2. Separate message from capability

For each alternative, map the audience it addresses, problem framing, promise, proof style, price or access signal if public, and visible limitations. Do not assume a marketing claim proves a feature, or that a missing page proves absence of a capability.

3. Compare against our real evidence

Map our approved product facts, customer language, proof, constraints, and category choice beside the alternatives. Look for a difference that is relevant to the audience and supported by something we can demonstrate. A useful difference may be a workflow, point of view, fit, or trade-off, not a superiority claim.

4. Produce positioning choices and guardrails

Return possible message territories with supporting evidence, risk, and the phrases or claims to avoid. Include the uncertainty that needs verification. Recommend one position to test through positioning-audit or campaign-brief, not a sweeping declaration that the market is settled.

Hard rules

  • Do not state or imply false facts about a competitor's features, pricing, customers, policies, or results.
  • Attribute public observations to their source and date; products and pages change.
  • Never copy distinctive competitor language, structure, or creative expression.
  • Treat absence of evidence as unknown, not as proof a competitor cannot do something.
  • Do not use comparative claims in public copy without legal and product approval.

Failure modes

Failure Do this instead
The scan becomes a feature checklist Compare the customer decision, promise, proof, and trade-offs.
Competitor claims are repeated as facts Quote or summarize the source as their stated message, with date.
The outcome is "we are better" Name one relevant, demonstrable difference and its boundary.
The team copies a rival's framing Return to our evidence and customer language before choosing a position.

Read the full file on GitHub · 46 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 46 lines · 113 tokens per session scan A 1c2c086d2783

Subscribe to this mod's changes

competitor-positioning is a skill published in the GitHub repository Ootto-AI/claude-content-skills (28 stars, last pushed 19d ago), licensed MIT. It adds 113 tokens to every session and 644 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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