utm-campaign-plan

utm-campaign-plan is a skill for Claude Code from Ootto-AI/claude-content-skills. It costs 115 tokens per session (625 once invoked), scanned A, original, MIT.

A plan for adding UTM parameters to campaign links. UTM parameters are labels in a URL that analytics tools use to identify where visitors came from, such as a newsletter, paid ad, or creator.

In plain words
What is it for?
Use it to define naming rules and prepare tracking links for launches, creators, partners, social posts, and experiments. It also covers checking destinations and reviewing links after use.
Why use it?
It prevents teams from using inconsistent labels that make later traffic reports difficult to trust. The plan connects each link to a reporting purpose, owner, destination, and approval status.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-content-skills plugin — 52 skills shipped together

Good fit Use it to define naming rules and prepare tracking links for launches, creators, partners, social posts, and experiments. It also covers checking destinations and reviewing links after use.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ootto-ai/claude-content-skills/utm-campaign-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan
Clone the repo
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills

Made for: Claude Code.

Or install claude-content-skills, the plugin that ships this one along with the rest of its 52 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for utm-campaign-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/utm-campaign-plan/github.svg)](https://agentmods.dev/skills/ootto-ai/claude-content-skills/utm-campaign-plan)
Your own site
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/utm-campaign-plan"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/utm-campaign-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for utm-campaign-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/utm-campaign-plan"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/utm-campaign-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 115 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 625 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00115 $0.00625
Opus 5 $0.00057 $0.00313
Sonnet 5 $0.00023 $0.00125
Haiku 4.5 $0.00012 $0.00063

Measured 12d ago against content hash 24c5d9c39d01, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

utm-campaign-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/utm-campaign-plan/SKILL.md · 46 lines

How it starts

The opening of the file, as written. The whole thing — 46 lines — stays where its author put it; the contents beside it link to each section on GitHub.

UTM Campaign Plan

Create a small, consistent link taxonomy that answers real reporting questions without turning every URL into ungoverned tracking noise.

1. Start with the reporting question

Ask what decision the data should support, which destinations are approved, which channels and partners are involved, what analytics system consumes the links, and what naming convention already exists. If no reporting owner or system is known, document that limitation before issuing links.

2. Define the controlled vocabulary

Set clear allowed values for source, medium, campaign, content, and term only when each has a decision use. Use human-readable, stable naming. Separate owned social, paid social, creators, partners, and experiments so later reporting does not blend unlike traffic.

For every link, provide the destination, intended placement, UTM values, owner, start and end context, and approval status. Include examples and invalid examples. Reserve a process for changes so a creator or operator does not silently alter the taxonomy.

4. Validate before use and review after

Check that URLs resolve to the approved destination, parameters are encoded correctly, and the same source is not represented by several names. After the campaign, compare link usage against the register and record any taxonomy correction for the next brief.

Hard rules

  • Do not create tracking links for unapproved destinations or campaigns.
  • Never put personal data, sensitive information, customer names, or private identifiers in UTM values.
  • Do not treat UTM tags as proof of conversion or causation.
  • Preserve existing analytics conventions unless an authorised owner approves a change.
  • Keep affiliate, paid, organic, creator, and partner traffic distinguishable.

Failure modes

Failure Do this instead
Every team member invents names Publish one controlled vocabulary and a shared register.
Parameters contain personal or sensitive data Use a non-identifying campaign label and keep sensitive data out of URLs.
A short link hides an unverified destination Validate the final redirect and approved landing page before sharing.
Reports blend creator and paid traffic Assign separate medium/source values and preserve them in the register.

Read the full file on GitHub · 46 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 46 lines · 115 tokens per session scan A 24c5d9c39d01

Subscribe to this mod's changes

utm-campaign-plan is a skill published in the GitHub repository Ootto-AI/claude-content-skills (30 stars, last pushed 20d ago), licensed MIT. It adds 115 tokens to every session and 625 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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