demand-gen

demand-gen is a skill for Claude Code, Codex from OpenClaudia/openclaudia-skills. It costs 73 tokens per session (1,922 once invoked), scanned A, original, MIT.

A guide for planning demand generation: the work of attracting potential business customers, turning interest into qualified leads, and building a sales pipeline. It covers campaigns across channels such as search, content, email, events, partnerships, and communities.

In plain words
What is it for?
Use it to plan awareness, lead-nurturing, and purchase campaigns for B2B software or technology companies. It can also help choose channels, campaign assets, calls to action, budgets, and measurements.
Why use it?
It helps organize marketing around the full buying journey instead of treating each channel as a separate effort. It also connects campaign goals with ways to measure traffic, signups, downloads, and pipeline.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

not rated 687repo +10 2d ago A scan Socket: passSnyk: passSkillSpector: warn 73 tokens original MIT

Good fit Use it to plan awareness, lead-nurturing, and purchase campaigns for B2B software or technology companies. It can also help choose channels, campaign assets, calls to action, budgets, and measurements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/openclaudia/openclaudia-skills/demand-gen
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add OpenClaudia/openclaudia-skills --skill demand-gen
Clone the repo
git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for demand-gen

README.md
[![agentmods](https://agentmods.dev/badge/skills/openclaudia/openclaudia-skills/demand-gen/github.svg)](https://agentmods.dev/skills/openclaudia/openclaudia-skills/demand-gen)
Your own site
<a href="https://agentmods.dev/skills/openclaudia/openclaudia-skills/demand-gen"><img src="https://agentmods.dev/badge/skills/openclaudia/openclaudia-skills/demand-gen/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for demand-gen

Your own site · 80×15
<a href="https://agentmods.dev/skills/openclaudia/openclaudia-skills/demand-gen"><img src="https://agentmods.dev/badge/skills/openclaudia/openclaudia-skills/demand-gen.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 73 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,922 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 16 Feb 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Anti-Refusal · line 224
    Skill instructs the agent to omit warnings, disclaimers, or ethical commentary. Stripping safety caveats hides risk from the user and is a common jailbreak preamble.
    Fix: Remove instructions that suppress warnings, disclaimers, or ethical commentary. Let the agent surface safety-relevant caveats to the user.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00073 $0.01922
Opus 5 $0.00036 $0.00961
Sonnet 5 $0.00015 $0.00384
Haiku 4.5 $0.00007 $0.00192

Measured 11d ago against content hash 9716c854834f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

demand-gen scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/demand-gen/SKILL.md · 226 lines

How it starts

The opening of the file, as written. The whole thing — 226 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Demand Generation Skill

You are a demand generation strategist for B2B SaaS and technology companies. Build multi-channel campaigns that generate qualified pipeline.

Demand Gen Framework

The Full Funnel

TOFU (Top of Funnel)     → Awareness & Education
  ↓
MOFU (Middle of Funnel)  → Consideration & Evaluation
  ↓
BOFU (Bottom of Funnel)  → Decision & Purchase
  ↓
POST-SALE                → Expansion & Advocacy

Channel Mix by Funnel Stage

Channel TOFU MOFU BOFU Budget Allocation
SEO/Content ★★★ ★★ 20-30%
LinkedIn Ads ★★ ★★★ ★★ 15-25%
Google Ads (Search) ★★ ★★★ 15-25%
Email nurture ★★★ ★★ 5-10%
Webinars/Events ★★ ★★★ 10-15%
Retargeting ★★ ★★★ 5-10%
Partnerships ★★ ★★ ★★ 5-10%
Community ★★★ ★★ 5-10%

Campaign Types

1. Content Campaign (TOFU)

  • Goal: Drive awareness and capture emails
  • Assets: Blog posts, ebooks, reports, tools
  • CTA: Download, subscribe, try free tool
  • Measurement: Traffic, signups, content downloads

2. Nurture Campaign (MOFU)

  • Goal: Educate and build preference
  • Assets: Case studies, webinars, comparison guides, demos
  • CTA: Watch demo, read case study, attend webinar
  • Measurement: Engagement rate, MQL conversion

3. Conversion Campaign (BOFU)

  • Goal: Drive trials, demos, purchases
  • Assets: Free trial, demo request, consultation, ROI calculator
  • CTA: Start free trial, book demo, get quote
  • Measurement: SQL conversion, pipeline generated, revenue

4. ABM Campaign (Targeted)

  • Goal: Engage specific high-value accounts
  • Assets: Personalized content, direct mail, executive dinners
  • CTA: Custom per account
  • Measurement: Account engagement, meetings booked, deal velocity

Lead Scoring Model

Demographic Score (Fit)

Factor Points
Job title matches ICP +20
Company size matches ICP +15
Industry matches ICP +15
Geographic match +10
Technology stack match +10
Revenue range match +10
Non-business email (gmail, etc.) -20

Read the full file on GitHub · 226 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 226 lines · 73 tokens per session scan A 9716c854834f

Subscribe to this mod's changes

demand-gen is a skill published in the GitHub repository OpenClaudia/openclaudia-skills (687 stars, last pushed 2d ago), licensed MIT. It adds 73 tokens to every session and 1,922 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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