similarweb-traffic

SimilarWeb Traffic

Fetch traffic-overview estimates for any domain — monthly visits, traffic-source breakdown, top countries, top keywords, engagement metrics, and global/category ranks.

When to Use This Skill

Use this skill when the user:

• Asks how much traffic a domain gets ("what's the traffic for X")
• Wants monthly visit trends for a site
• Needs a traffic-source breakdown (organic vs direct vs paid vs GenAI, etc.)
• Wants to know a site's audience countries
• Wants to compare/benchmark several domains against each other or competitors

Usage

No API key required. Self-contained Node script (uses built-in fetch, no npm install).

node scripts/fetch-similarweb-traffic.js <domain>

Examples:

# Formatted markdown summary (default)
node scripts/fetch-similarweb-traffic.js chatslide.ai

# Raw normalized JSON (for further processing / comparisons)
node scripts/fetch-similarweb-traffic.js stripe.com --json

The domain can be passed bare (example.com) or as a URL (https://www.example.com/pricing) — it gets normalized (strips scheme, www., and path).

Comparing multiple domains

Run the script once per domain with --json and combine the results into a table. Add a short delay between calls to be polite to the endpoint.

Output

Default mode prints a markdown summary: a metrics table (monthly visits, ranks, bounce, pages/visit, time on site), a monthly-visits trend line, traffic-source breakdown, top countries, and top keywords.

--json mode prints a normalized object:

{
  "domain": "stripe.com",
  "globalRank": 327,
  "categoryRank": 21,
  "category": "Finance",
  "snapshotMonth": "2026-05",
  "visits": 122394040,
  "bounceRate": 0.55,
  "pagesPerVisit": 3.26,
  "timeOnSite": 165.9,
  "estimatedMonthlyVisits": [{ "date": "2026-03-01", "visits": 118067753 }],
  "trafficSources": { "searchOrganic": 0.48, "direct": 0.23, "...": 0 },
  "topCountries": [{ "countryCode": "US", "value": 0.087 }],
  "topKeywords": ["..."]
}