phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add phuryn/pm-skills --skill positioning-ideasgit clone --depth 1 https://github.com/phuryn/pm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/phuryn/pm-skills/positioning-ideas)<a href="https://agentmods.dev/skills/phuryn/pm-skills/positioning-ideas"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/positioning-ideas/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/phuryn/pm-skills/positioning-ideas"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/positioning-ideas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00042 | $0.00558 |
| Opus 5.5 | $0.00017 | $0.00223 |
| Sonnet 5.5 | $0.00008 | $0.00112 |
| Haiku 4.5 | $0.00004 | $0.00056 |
Grade A, and why
positioning-ideas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
1 near-identical copy found in the catalogue:
- positioning-ideas — 100% identical, 0 lines differ
How it starts
The opening of the file, as written. The whole thing — 62 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Positioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 62 lines · 42 tokens per session scan A 8864f284e66c
positioning-ideas is a skill published in the GitHub repository phuryn/pm-skills (27,091 stars, last pushed yesterday), licensed MIT. It adds 42 tokens to every session and 558 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-15.
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product-marketing-context
Build and maintain the shared GTM brain — product context, ICP, positioning, voice, market context, proof points, plus optional strategy and execution, and the deal-reality fields (objections, switching forces, customer language, anti-persona) — that every other skill in this stack reads before producing output. Works…
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positioning-messaging
Builds or audits positioning statements, messaging hierarchies, homepage copy, and persona cards using April Dunford's Obviously Awesome framework across five modes (build, audit, fletch, sales-enablement, homepage). Refuses to generate without a named primary persona and 3+ alternatives including status quo, and…
writing-assistant
Rewrites, sharpens and drafts B2B writing in the writer's real voice: Slack messages, emails, memos, PRDs, decks, plus marketing content (blog posts, landing pages, press releases, case studies, newsletters, social posts). Use whenever someone wants to rewrite, tighten, draft or audit copy, asks why copy isn't landing…
proof-points
Build and maintain a sourced, gated registry of the proof points your messaging relies on — metrics, customer quotes, case study results, and analyst citations. Use when pulling proof points out of a deck or battlecard, checking whether a stat is safe to use in copy, sourcing a new claim before it ships, or auditing…