agency-brand-scoping

Agency brand scoping

A fast discovery pass for a new client: gather brand signals (site, deck, competitors, audience, tone), lock them into a reusable brand-system.json file, and produce 5 on-direction visual explorations to validate with the client before any production spend.

URL / deck in → brand-system.json + 5 direction variations out. One hour, under $1 in generation cost, reusable across the rest of the engagement.

When to Use

• Responding to an RFP and need 5 distinct visual directions for the first review
• Net-new client pitch — you've read the brief, now you need on-brand sketches
• Kickoff phase of a signed engagement, before production generations start
• Scoping a rebrand: grab the existing brand, propose 5 evolution paths
• Any moment where "what does this brand look like in AI generation" is the open question

Do not use for finished campaign assets — this is discovery only. Lock the system here, then run agency-pitch-mockups or agency-multi-brand-pack for deliverables.

Prerequisites

Ask the user (batch in one message):

1. Client name + slug — used for folder + manifest tags (e.g. acme-fintech)
2. Brand references — URL, existing deck, Figma file, or "no brand yet, we're defining it"
3. Competitors / comparable brands — 2-3 names; informs what NOT to look like
4. Audience + tone — who buys, what feeling ("premium + restrained" vs "bold + irreverent")
5. Deliverable type the scope is for — pitch deck, campaign, launch film, product shoot (informs aspect ratios)
6. Confidentiality — is this NDA? If yes, never name the client in public Drive folders or prompts

If the user gives a URL or deck, read/fetch it first and extract palette, typography impression, imagery style, and tone words. Propose the brand-system.json back for confirmation before generating.

How to Run

1. INGEST     → read URL / deck / Figma, extract signals
2. DRAFT      → propose brand-system.json (palette, type-feel, imagery, tone, do-nots)
3. CONFIRM    → user locks the system; save to clients/<slug>/brand-system.json
4. ESTIMATE   → gen-ai pricing on the 5-direction batch (< $1 target)
5. GENERATE   → 5 directions, each with a single-word descriptor tag
6. REVIEW     → contact-sheet the 5 outputs, get client pick
7. LOCK       → winning direction becomes clients/<slug>/brand.md for all future work