build-a-brand

build-a-brand is a skill for Claude Code from Pika-Labs/Pika-Plugins. It costs 192 tokens per session (14,177 once invoked), scanned A, original, Apache-2.0.

A workflow for creating a practical brand identity from an idea, website, reference brands, product photos, or an existing brand. It can produce a quick brand deliverable or, when requested, a longer brand-guidelines PDF.

In plain words
What is it for?
Use it to create or refresh a brand, develop brand directions, define identity rules, prepare brand guidelines, and produce a machine-readable brand.md file.
Why use it?
It gives brand work a defined path from strategy and positioning through identity, design, and copy, without requiring the user to plan each stage.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions subagents; positional $N argument.

Part of the pika plugin — 20 skills, 1 MCP server shipped together

not rated 40repo 1mo ago A scan Socket: passSnyk: passSkillSpector: warn 192 tokens original Apache-2.0

Good fit Use it to create or refresh a brand, develop brand directions, define identity rules, prepare brand guidelines, and produce a machine-readable brand.md file.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/pika-labs/pika-plugins/build-a-brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Pika-Labs/Pika-Plugins --skill build-a-brand
Clone the repo
git clone --depth 1 https://github.com/Pika-Labs/Pika-Plugins

Made for: Claude Code.

Or install pika, the plugin that ships this one along with the rest of its 20 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for build-a-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/pika-labs/pika-plugins/build-a-brand/github.svg)](https://agentmods.dev/skills/pika-labs/pika-plugins/build-a-brand)
Your own site
<a href="https://agentmods.dev/skills/pika-labs/pika-plugins/build-a-brand"><img src="https://agentmods.dev/badge/skills/pika-labs/pika-plugins/build-a-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for build-a-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/pika-labs/pika-plugins/build-a-brand"><img src="https://agentmods.dev/badge/skills/pika-labs/pika-plugins/build-a-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 192 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 14,177 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 21 Jul 2026
  • Snyk pass 21 Jul 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 68
    Skill grants unrestricted tool access without appropriate constraints. An agent with unfettered tool access can perform arbitrary actions including file modification, network requests, and code execution.
    Fix: Restrict tool access to only the tools required for the skill's stated purpose. Use an explicit allowlist rather than granting blanket access.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00192 $0.14177
Opus 5 $0.00096 $0.07089
Sonnet 5 $0.00038 $0.02835
Haiku 4.5 $0.00019 $0.01418

Measured 12d ago against content hash 26a2a415073d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

build-a-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/build-a-brand/SKILL.md · 749 lines

How it starts

The opening of the file, as written. The whole thing — 749 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Build a Brand

Tools below are Pika MCP tools, named bare — call each under whatever prefix your session exposes for the Pika MCP.

Take any input — an idea, a website, a list of reference brands, product photos, or an existing brand to refresh — and produce a usable brand identity.

This is a standalone brand-building workflow focused on strategy, identity, design, and copy. The default output is a quick brand deliverable that can be finished in minutes. The full 14-16-page brand guidelines PDF is still available, but only when the user explicitly asks for full depth or chooses to go deeper after the quick pass.

Reference files

Load these only when the relevant phase starts:

  • references/brand-directions.md — strategy angle structure and differentiated positioning boards.
  • references/brand-identity.md — logo pipeline, symbol rules, concept lanes, and board-copy budgets.
  • references/brand-guidelines.md — full guidelines layout, render contract, page structure, and QA rules.
  • references/brand-md-template.md — required machine-readable brand.md structure.

Execution Model — Local First, Cloud Only Where Needed

This skill is local-first. Keep deterministic production work on the user's machine:

  • Local: workspace setup, downloaded fonts, generated image files after download, image compression, transparent-background cleanup, 16x16 favicon tests, HTML/CSS page builds, PDF rendering, PNG/JPG QA screenshots, logo asset assembly, token/prompt files, and final zip packaging.
  • Cloud: paid generation only (gpt-image-2 for symbols, mood images, photography, illustration, and ambient textures) and URL/source research when the brief requires it.

Do not use a cloud PDF renderer or upload PDFs by default. Save quick PDFs, board PDFs, guidelines PDFs, and brand-kit zips to ~/Desktop on Mac, or the project working directory when Desktop is unavailable. Only upload/share via CDN if the user explicitly asks for a hosted file.

PDF asset hygiene: never embed full-size gpt-image-2 PNGs directly in board or guidelines PDFs. This previously produced huge PDFs and ASSET_FETCH_TIMEOUT failures when renderers tried to fetch multi-MB CDN images. Download every generated image, down-raster/downsample it to the slot size, and save a local JPEG target of about 85-180KB before using it in render HTML. Keep transparent PNG only for logo/symbol source assets and favicon/logo export, not for photographic page imagery. Never put a CSS filter:/backdrop-filter: (warm grade, sepia, saturate, brightness, blur) on a photo or background-image in the render HTML — it forces Chromium to rasterize that element to a full-resolution lossless bitmap in the PDF, which cancels out the JPEG step above and re-bloats the file (a warm-graded mood-board page alone took a deck to 70 MB). Bake any color grade into the JPEG itself (in the gpt-image-2 prompt or when you img.save(..., 'JPEG', ...)); drop-shadow() on a transparent logo PNG is the only filter that's safe.

Read the full file on GitHub · 749 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 749 lines · 192 tokens per session scan A 26a2a415073d

Subscribe to this mod's changes

build-a-brand is a skill published in the GitHub repository Pika-Labs/Pika-Plugins (40 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 192 tokens to every session and 14,177 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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