hierarchy-of-engagement

hierarchy-of-engagement is a skill for Claude Code from pmprompt/claude-plugin-product-management. It costs 84 tokens per session (519 once invoked), scanned A, original, MIT.

A product-management framework for finding the user actions and benefits that lead to long-term retention. Retention means users continue coming back over time.

In plain words
What is it for?
Use it to define a product’s main user action, long-term benefit, and retention mechanics. It is intended for consumer products that need stronger ongoing engagement.
Why use it?
It helps teams look beyond sign-ups and short-term activity to understand why people stay. It focuses on product experiences that become more valuable through continued use.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pmprompt plugin — 28 skills, 9 commands shipped together

Good fit Use it to define a product’s main user action, long-term benefit, and retention mechanics. It is intended for consumer products that need stronger ongoing engagement.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/pmprompt/claude-plugin-product-management/hierarchy-of-engagement
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add pmprompt/claude-plugin-product-management --skill hierarchy-of-engagement
Clone the repo
git clone --depth 1 https://github.com/pmprompt/claude-plugin-product-management

Made for: Claude Code.

Or install pmprompt, the plugin that ships this one along with the rest of its 28 skills, 9 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for hierarchy-of-engagement

README.md
[![agentmods](https://agentmods.dev/badge/skills/pmprompt/claude-plugin-product-management/hierarchy-of-engagement/github.svg)](https://agentmods.dev/skills/pmprompt/claude-plugin-product-management/hierarchy-of-engagement)
Your own site
<a href="https://agentmods.dev/skills/pmprompt/claude-plugin-product-management/hierarchy-of-engagement"><img src="https://agentmods.dev/badge/skills/pmprompt/claude-plugin-product-management/hierarchy-of-engagement/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for hierarchy-of-engagement

Your own site · 80×15
<a href="https://agentmods.dev/skills/pmprompt/claude-plugin-product-management/hierarchy-of-engagement"><img src="https://agentmods.dev/badge/skills/pmprompt/claude-plugin-product-management/hierarchy-of-engagement.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 84 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 519 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00084 $0.00519
Opus 5 $0.00042 $0.00260
Sonnet 5 $0.00017 $0.00104
Haiku 4.5 $0.00008 $0.00052

Measured 12d ago against content hash a98d56fd8e79, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

hierarchy-of-engagement scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/hierarchy-of-engagement/SKILL.md · 58 lines

How it starts

The opening of the file, as written. The whole thing — 58 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

  • Context about your product, feature, or problem
  • Relevant data, research, or constraints (recommended but optional)
  • Clear articulation of what you're trying to achieve

Hierarchy of Engagement

What It Is

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"

When to Use It

Use the Hierarchy of Engagement when you need to:

  • Define your North Star metric (what action matters most?)
  • Improve retention in a consumer or social product
  • Build product stickiness beyond features alone
  • Create switching costs that protect against competitors
  • Design your onboarding/activation flow
  • Evaluate product-market fit through engagement quality
  • Prioritize features that drive compounding value

When Not to Use It

Don't apply this framework when:

  • Building B2B enterprise software (different retention dynamics)
  • The product is transactional by nature (one-time purchase)
  • There's no meaningful "use over time" pattern
  • You're optimizing for viral acquisition before proving retention

Resources

Writing:

  • The Hierarchy of Engagement by Sarah Tavel (Medium)
  • The Hierarchy of Engagement, Expanded by Sarah Tavel

Read the full file on GitHub · 58 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 58 lines · 84 tokens per session scan A a98d56fd8e79

Subscribe to this mod's changes

hierarchy-of-engagement is a skill published in the GitHub repository pmprompt/claude-plugin-product-management (49 stars, last pushed 6mo ago), licensed MIT. It adds 84 tokens to every session and 519 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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