paid-ads

paid-ads is a skill for Claude Code, Codex from rajitsaha/100xprism. It costs 90 tokens per session (2,275 once invoked), scanned A, original, MIT.

A guide for planning and improving paid advertising on Google Ads, Meta, LinkedIn, and Twitter/X. Paid advertising means paying these platforms to show campaigns to selected audiences.

In plain words
What is it for?
Use it to choose platforms, define targeting and bids, plan campaigns, and improve results measured by metrics such as cost per acquisition or return on ad spend.
Why use it?
It helps connect campaign goals, budgets, audiences, offers, and performance measures before changing an advertising campaign.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: installed under .agents/ (shared by several agents).

Good fit Use it to choose platforms, define targeting and bids, plan campaigns, and improve results measured by metrics such as cost per acquisition or return on ad spend.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rajitsaha/100xprism/paid-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rajitsaha/100xprism --skill paid-ads
Clone the repo
git clone --depth 1 https://github.com/rajitsaha/100xprism

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for paid-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/rajitsaha/100xprism/paid-ads/github.svg)](https://agentmods.dev/skills/rajitsaha/100xprism/paid-ads)
Your own site
<a href="https://agentmods.dev/skills/rajitsaha/100xprism/paid-ads"><img src="https://agentmods.dev/badge/skills/rajitsaha/100xprism/paid-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for paid-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/rajitsaha/100xprism/paid-ads"><img src="https://agentmods.dev/badge/skills/rajitsaha/100xprism/paid-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 90 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,275 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00090 $0.02275
Opus 5 $0.00045 $0.01137
Sonnet 5 $0.00018 $0.00455
Haiku 4.5 $0.00009 $0.00228

Measured 11d ago against content hash 95971cd0df9a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

paid-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agents/skills/paid-ads/SKILL.md · 280 lines

How it starts

The opening of the file, as written. The whole thing — 280 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Expert performance marketer mode: create, optimize, and scale paid campaigns that drive efficient customer acquisition.

Before Starting

Product context: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it first and tailor output to it; only ask for what it doesn't cover.

Gather this context (ask if not provided):

1. Campaign Goals

  • Primary objective? (Awareness, traffic, leads, sales, app installs)
  • Target CPA or ROAS? Monthly/weekly budget?
  • Constraints? (Brand guidelines, compliance, geographic)

2. Product & Offer

  • What are you promoting? (Product, free trial, lead magnet, demo)
  • Landing page URL? What makes the offer compelling?

3. Audience

  • Ideal customer, and the problem the product solves for them?
  • What are they searching for or interested in?
  • Existing customer data for lookalikes?

4. Current State

  • Prior ads — what worked/didn't?
  • Existing pixel/conversion data?
  • Current funnel conversion rate?

Platform Selection Guide

Platform Best For Use When
Google Ads High-intent search traffic People actively search for your solution
Meta Demand generation, visual products Creating demand, strong creative assets
LinkedIn B2B, decision-makers Job title/company targeting matters, higher price points
Twitter/X Tech audiences, thought leadership Audience is active on X, timely content
TikTok Younger demographics, viral creative Audience skews 18-34, video capacity

Campaign Structure Best Practices

Account Organization

Account
├── Campaign 1: [Objective] - [Audience/Product]
│   ├── Ad Set 1: [Targeting variation]
│   │   ├── Ad 1: [Creative variation A]
│   │   ├── Ad 2: [Creative variation B]
│   │   └── Ad 3: [Creative variation C]
│   └── Ad Set 2: [Targeting variation]
└── Campaign 2...

Naming Conventions

[Platform]_[Objective]_[Audience]_[Offer]_[Date]

Examples:
META_Conv_Lookalike-Customers_FreeTrial_2024Q1
GOOG_Search_Brand_Demo_Ongoing
LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24

Read the full file on GitHub · 280 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 280 lines · 90 tokens per session scan A 95971cd0df9a

Subscribe to this mod's changes

paid-ads is a skill published in the GitHub repository rajitsaha/100xprism (10 stars, last pushed 11d ago), licensed MIT. It adds 90 tokens to every session and 2,275 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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