Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add rampstackco/claude-skills-seo --skill content-and-copygit clone --depth 1 https://github.com/rampstackco/claude-skills-seoWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/rampstackco/claude-skills-seo/content-and-copy)<a href="https://agentmods.dev/skills/rampstackco/claude-skills-seo/content-and-copy"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills-seo/content-and-copy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/rampstackco/claude-skills-seo/content-and-copy"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills-seo/content-and-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00123 | $0.01892 |
| Opus 5 | $0.00062 | $0.00946 |
| Sonnet 5 | $0.00025 | $0.00378 |
| Haiku 4.5 | $0.00012 | $0.00189 |
Grade A, and why
content-and-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
100% identical to content-and-copy — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
How it starts
The opening of the file, as written. The whole thing — 219 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Content and Copy
Write or edit content that serves a specific reader and goal. Stack-agnostic. This skill is for general content production. Specialized skills exist for landing pages (landing-page-copy) and email (email-sequences).
When to use
- Writing a blog post or article
- Drafting website copy (homepage sections, about, services)
- Editing existing content for voice or clarity
- Writing how-to guides, listicles, or explainers
- Producing knowledge base or help center articles
- Adapting brand voice to a specific piece
When NOT to use
- Landing pages with conversion goals (use
landing-page-copy) - Email campaigns or sequences (use
email-sequences) - Brand voice definition (use
brand-voice) - SEO keyword research (use
seo-keyword) - Content strategy and planning (use
content-strategy)
Required inputs
- The piece to be written or edited
- The target reader (specific audience segment)
- The goal of the piece (inform, convert, rank, retain, entertain)
- The brand voice (or willingness to define it)
- Length target and any structural constraints
If brand voice is undefined, run brand-voice first or use a working voice and document it as you go.
The framework: 5 dimensions
Strong content is strong on all five. Weakness on any one drags the rest down.
1. Hook
The opening earns the read. Most readers decide whether to continue within 3 to 5 seconds.
Strong hooks do one of:
- Promise specific value. "By the end, you'll know exactly which X to pick for your situation."
- Surface a tension. "Most advice on X is wrong. Here's why."
- Open a loop. A question or scenario the rest of the piece resolves.
- State a contrarian point. Provided you can defend it.
- Show, don't summarize. A specific moment or scenario the reader recognizes.
Weak hooks:
- Throat-clearing ("In today's fast-paced world...")
- Dictionary-definition openers ("X is a type of Y that...")
- Stating the obvious ("Many people struggle with X.")
- Vague promises ("This article will explore X.")
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 10d ago First seen · 219 lines · 123 tokens per session scan A 81daa6c8e6c4
content-and-copy is a skill published in the GitHub repository rampstackco/claude-skills-seo (5 stars, last pushed 1mo ago), licensed MIT. It adds 123 tokens to every session and 1,892 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to content-and-copy, differing in 0 lines, and is treated as a copy.
Other skills, from other repositories
email-sequences
Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle…
landing-page-copy
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value…
content-and-copy
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog…
content-distribution
Content distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from spam-everywhere. Audience-channel matching, content-channel…
content-refresh-system
Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh sections of pillar-content-architecture and editorial-qa with a…
long-form-content-frameworks
Patterns for individual long-form content pieces. Case studies, whitepapers, research reports, definitive guides, manifestos, ebooks, long-form tutorials. The structural disciplines that distinguish publication-quality long-form from bloggy-long padding or academic bloat. Different from pillar-content-architecture…