landing-page-copy

landing-page-copy is a skill for Claude Code from rampstackco/claude-skills. It costs 138 tokens per session (2,506 once invoked), scanned A, original, MIT.

A writing guide for creating landing pages—web pages built around one action, such as signing up, buying, booking a demo, or downloading something. It covers the hero section, value proposition, proof, objections, and calls to action.

In plain words
What is it for?
Use it to write homepage or product heroes, sales pages, pricing pages, campaign pages, and signup or lead-capture pages.
Why use it?
It helps turn scattered product information into a page with one clear conversion goal. It also helps address the questions and doubts that may stop visitors from acting.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the rampstack-skills plugin — 103 skills shipped together

Good fit Use it to write homepage or product heroes, sales pages, pricing pages, campaign pages, and signup or lead-capture pages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rampstackco/claude-skills/landing-page-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rampstackco/claude-skills --skill landing-page-copy
Clone the repo
git clone --depth 1 https://github.com/rampstackco/claude-skills

Made for: Claude Code.

Or install rampstack-skills, the plugin that ships this one along with the rest of its 103 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for landing-page-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/rampstackco/claude-skills/landing-page-copy/github.svg)](https://agentmods.dev/skills/rampstackco/claude-skills/landing-page-copy)
Your own site
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/landing-page-copy"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/landing-page-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for landing-page-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/landing-page-copy"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/landing-page-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 138 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,506 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00138 $0.02506
Opus 5 $0.00069 $0.01253
Sonnet 5 $0.00028 $0.00501
Haiku 4.5 $0.00014 $0.00251

Measured 7d ago against content hash 6c9d954e7194, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

landing-page-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/landing-page-copy/SKILL.md · 267 lines

How it starts

The opening of the file, as written. The whole thing — 267 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Landing Page Copy

Write copy for pages with a single conversion goal: signup, purchase, demo request, download, lead capture. Stack-agnostic.

This skill is narrower than content-and-copy. Landing pages exist to drive a specific action, not to inform broadly.


When to use

  • Writing a hero section for a homepage or product page
  • Writing a sales page or long-form sales letter
  • Drafting opt-in or lead-capture page copy
  • Campaign-specific landing pages
  • Pricing page copy
  • Demo or signup CTAs

When NOT to use

  • Long-form blog content (use content-and-copy)
  • Email sequences (use email-sequences)
  • Brand voice definition (use brand-voice)
  • Page design and layout decisions (use design-standards)

Required inputs

  • The product, service, or offer
  • The target audience and the specific objection they bring
  • The conversion goal (one specific action)
  • Brand voice
  • Existing customer language (testimonials, support tickets, sales calls)
  • Any constraints (length, format, regulatory)

If audience is unclear or objections are unknown, run brand-discovery or pull from sales call recordings before writing.


The framework: 7 sections

A landing page does seven things in sequence. The structure can flex (combine, reorder, expand), but the elements stay constant.

1. Hero

The first 3 to 5 seconds. Decides whether the visitor stays.

Three components:

  • Headline. The promise. Specific, outcome-focused, free of cliche.
  • Subheadline. The mechanism. How you deliver the promise.
  • Primary CTA. The action. One button, descriptive label.

Strong hero patterns:

  • Outcome + audience + mechanism. "Ship features 3x faster, for engineering teams who hate meetings, with our async-first project tool."
  • Pain reversal. "Stop losing customers to slow page loads."
  • Surprising claim. "The note-taking app that gets used. We have data."
  • Direct address. "You have 47 unread Slack messages. Here's what to do about it."

Read the full file on GitHub · 267 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 267 lines · 138 tokens per session scan A 6c9d954e7194

Subscribe to this mod's changes

landing-page-copy is a skill published in the GitHub repository rampstackco/claude-skills (838 stars, last pushed 3d ago), licensed MIT. It adds 138 tokens to every session and 2,506 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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