cro-optimization

cro-optimization is a skill for Claude Code from rampstackco/claude-skills-starter. It costs 123 tokens per session (2,411 once invoked), scanned A, a copy of cro-optimization, MIT.

A conversion-rate optimization workflow for improving how often visitors complete a desired action on an existing page or user flow.

In plain words
What is it for?
Use it to investigate funnel drop-offs, design experiments, generate test ideas, analyze results, and decide whether to roll out a change.
Why use it?
It replaces guesswork with a cycle of reviewing data, forming hypotheses, running controlled A/B tests, and deciding what to keep.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the rampstack-starter plugin — 14 skills shipped together

Good fit Use it to investigate funnel drop-offs, design experiments, generate test ideas, analyze results, and decide whether to roll out a change.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rampstackco/claude-skills-starter/cro-optimization
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rampstackco/claude-skills-starter --skill cro-optimization
Clone the repo
git clone --depth 1 https://github.com/rampstackco/claude-skills-starter

Made for: Claude Code.

Or install rampstack-starter, the plugin that ships this one along with the rest of its 14 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cro-optimization

README.md
[![agentmods](https://agentmods.dev/badge/skills/rampstackco/claude-skills-starter/cro-optimization/github.svg)](https://agentmods.dev/skills/rampstackco/claude-skills-starter/cro-optimization)
Your own site
<a href="https://agentmods.dev/skills/rampstackco/claude-skills-starter/cro-optimization"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills-starter/cro-optimization/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cro-optimization

Your own site · 80×15
<a href="https://agentmods.dev/skills/rampstackco/claude-skills-starter/cro-optimization"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills-starter/cro-optimization.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 123 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,411 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 91% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00123 $0.02411
Opus 5.5 $0.00049 $0.00964
Sonnet 5.5 $0.00025 $0.00482
Haiku 4.5 $0.00012 $0.00241

Measured 13d ago against content hash 477496915d2c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

cro-optimization scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

91% identical to cro-optimization — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/cro-optimization/SKILL.md · 278 lines

How it starts

The opening of the file, as written. The whole thing — 278 lines — stays where its author put it; the contents beside it link to each section on GitHub.

CRO Optimization

Run conversion rate optimization as a structured discipline: audit → hypothesize → test → decide. Stack-agnostic. Tool-agnostic.

This skill is for running tests against existing pages and flows. For writing landing page copy from scratch, use landing-page-copy. For setting up the analytics that make CRO possible, use analytics-strategy.


When to use

  • Converting traffic at lower rate than expected
  • Specific funnel step has high drop-off
  • Pages with high traffic that could move the needle if optimized
  • A/B testing infrastructure exists (or can be set up)
  • Statistical significance and sample size questions

When NOT to use

  • Without sufficient traffic to test (under ~5,000 monthly conversions per variant)
  • Pre-launch (no users to test on yet)
  • Strategy or messaging-level questions that need qualitative research first
  • Brand-defining choices (CRO can't optimize a fundamentally wrong brand)

Required inputs

  • The page or flow under optimization
  • Current conversion rate and traffic volume
  • Access to analytics (event tracking, funnel data)
  • An A/B testing tool (or willingness to set one up)
  • Time and budget for testing (typically 2 to 8 weeks per test)

The framework: 4 phases

1. Audit

Diagnose before treating.

Quantitative audit:

  • Funnel data. Where are users dropping off? The biggest drop is the biggest opportunity.
  • Segmentation. Does the funnel perform differently by source, device, geography, audience type?
  • Performance data. Are slow pages dragging conversions?
  • Search Console / on-site search. What are users looking for that they can't find?

Qualitative audit:

  • Session replay. Watch 20+ sessions of users on the target flow. Note friction, confusion, hesitation.
  • Heatmaps. Where do users click? Where do they scroll? Where do they not?
  • User interviews / surveys. Why did users not convert? Survey people who started but abandoned.
  • Form analytics. Which fields cause abandonment? Which cause errors?
  • Customer support tickets. What conversion-related questions come in?

Read the full file on GitHub · 278 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago Changed · +6 lines 477496915d2c
  2. 1mo ago First seen · 272 lines · 123 tokens per session scan A 01c7b12c4627

Subscribe to this mod's changes

cro-optimization is a skill published in the GitHub repository rampstackco/claude-skills-starter (2 stars, last pushed 13d ago), licensed MIT. It adds 123 tokens to every session and 2,411 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 91% identical to cro-optimization, differing in 0 lines, and is treated as a copy.

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