cro-optimization

cro-optimization is a skill for Claude Code, Codex from rampstackco/claude-skills. It costs 123 tokens per session (2,411 once invoked), scanned A, original, MIT.

A method for improving how often people complete a desired action on a website, such as signing up or buying something. It uses a cycle of reviewing the current flow, forming a testable idea, running a comparison, and deciding what to do with the result.

In plain words
What is it for?
Auditing conversion funnels, investigating drop-off, creating A/B tests, forming improvement hypotheses, evaluating test results, and deciding whether to keep or roll back a change. It is intended for existing pages or flows with analytics and enough traffic to test.
Why use it?
It replaces guesswork with evidence about where people stop and which changes help. It also prevents teams from treating an untested design preference as a proven improvement.

Skill for Claude CodeCodex

Part of the rampstack-skills plugin — 58 skills shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/rampstackco/claude-skills/cro-optimization
Any agent
npx skills add rampstackco/claude-skills --skill cro-optimization
Clone the repo
git clone --depth 1 https://github.com/rampstackco/claude-skills

Made for: Claude Code, Codex.

Or install rampstack-skills, the plugin that ships this one along with the rest of its 58 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cro-optimization

README.md
[![agentmods](https://agentmods.dev/badge/skills/rampstackco/claude-skills/cro-optimization.svg)](https://agentmods.dev/skills/rampstackco/claude-skills/cro-optimization)
Your own site
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/cro-optimization"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/cro-optimization.svg" alt="Measured on agentmods" height="20"></a>
Per session 123 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,411 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00123 $0.02411
Opus 5 $0.00062 $0.01205
Sonnet 5 $0.00025 $0.00482
Haiku 4.5 $0.00012 $0.00241

Measured 4d ago against content hash 477496915d2c, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

cro-optimization scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/cro-optimization/SKILL.md · 278 lines

How it starts

The opening of the file, as written. The whole thing — 278 lines — stays where its author put it; the contents beside it link to each section on GitHub.

CRO Optimization

Run conversion rate optimization as a structured discipline: audit → hypothesize → test → decide. Stack-agnostic. Tool-agnostic.

This skill is for running tests against existing pages and flows. For writing landing page copy from scratch, use landing-page-copy. For setting up the analytics that make CRO possible, use analytics-strategy.


When to use

  • Converting traffic at lower rate than expected
  • Specific funnel step has high drop-off
  • Pages with high traffic that could move the needle if optimized
  • A/B testing infrastructure exists (or can be set up)
  • Statistical significance and sample size questions

When NOT to use

  • Without sufficient traffic to test (under ~5,000 monthly conversions per variant)
  • Pre-launch (no users to test on yet)
  • Strategy or messaging-level questions that need qualitative research first
  • Brand-defining choices (CRO can't optimize a fundamentally wrong brand)

Required inputs

  • The page or flow under optimization
  • Current conversion rate and traffic volume
  • Access to analytics (event tracking, funnel data)
  • An A/B testing tool (or willingness to set one up)
  • Time and budget for testing (typically 2 to 8 weeks per test)

The framework: 4 phases

1. Audit

Diagnose before treating.

Quantitative audit:

  • Funnel data. Where are users dropping off? The biggest drop is the biggest opportunity.
  • Segmentation. Does the funnel perform differently by source, device, geography, audience type?
  • Performance data. Are slow pages dragging conversions?
  • Search Console / on-site search. What are users looking for that they can't find?

Qualitative audit:

  • Session replay. Watch 20+ sessions of users on the target flow. Note friction, confusion, hesitation.
  • Heatmaps. Where do users click? Where do they scroll? Where do they not?
  • User interviews / surveys. Why did users not convert? Survey people who started but abandoned.
  • Form analytics. Which fields cause abandonment? Which cause errors?
  • Customer support tickets. What conversion-related questions come in?

Read the full file on GitHub · 278 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 278 lines · 123 tokens per session scan A 477496915d2c

Subscribe to this mod's changes

cro-optimization is a skill published in the GitHub repository rampstackco/claude-skills (814 stars, last pushed 6d ago), licensed MIT. It adds 123 tokens to every session and 2,411 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.