Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add rampstackco/claude-skills --skill brand-ideationgit clone --depth 1 https://github.com/rampstackco/claude-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/rampstackco/claude-skills/brand-ideation)<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-ideation"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-ideation/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-ideation"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-ideation.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00147 | $0.02205 |
| Opus 5 | $0.00073 | $0.01103 |
| Sonnet 5 | $0.00029 | $0.00441 |
| Haiku 4.5 | $0.00015 | $0.00220 |
Grade A, and why
brand-ideation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Ideation
Generate and converge on brand directions before committing to identity work. This is upstream of brand-identity (the visual system) and brand-style-guide (the documentation). It is the divergent-then-convergent thinking phase where ideas are cheap and direction matters more than polish.
When to use
- Generating naming options for a new brand or product
- Exploring positioning territories before committing
- Building moodboards and visual direction options
- Drafting narrative or origin-story angles
- Helping the user converge from many half-ideas to one direction
- Stress-testing an existing brand idea before investing in identity work
When NOT to use
- The brand direction is already locked, the user wants logo and identity work (use
brand-identity) - Documenting an existing brand system (use
brand-style-guide) - Defining voice for an existing brand (use
brand-voice) - Initial discovery and audience research (use
brand-discovery)
Required inputs
- The category or product type
- The audience (at least roughly)
- The reason this brand exists (the problem it solves or the gap it fills)
- Constraints (existing brand assumptions, parent brand, regulatory limits)
- Number of directions desired (typically 3 to 5)
If the audience is unclear, run brand-discovery first.
The framework: 4 stages
Brand ideation moves through four stages. Each stage diverges (generate options) then converges (pick a direction).
Stage 1: Positioning territories
A positioning territory is the strategic space the brand occupies. It is not a tagline. It is the answer to "what does this brand stand for that competitors do not?"
Generate 3 to 5 territories using these angles:
- Functional benefit. "The fastest way to X." (Risk: easy to copy.)
- Emotional benefit. "The brand that makes you feel Y." (Risk: vague if not earned.)
- Identity. "For people who are Z." (Risk: alienates non-Z customers.)
- Antagonist. "The opposite of [incumbent]." (Risk: defines you by them.)
- Originator. "The first or only one to do W." (Risk: must be defensible.)
- Worldview. "We believe V." (Risk: must be lived, not just stated.)
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 182 lines · 147 tokens per session scan A af477efaf396
brand-ideation is a skill published in the GitHub repository rampstackco/claude-skills (830 stars, last pushed yesterday), licensed MIT. It adds 147 tokens to every session and 2,205 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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