Claude Skills is a library of reusable capability packages that give Claude task-specific instructions, terminology, and output formats for building, launching, operating, and growing websites and brands. People working on branding, design, content, SEO, development, operations, growth, or research can use the skills across different website stacks. The catalogue contains selected skills and plugins from the library.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add rampstackco/claude-skills --skill brand-identitygit clone --depth 1 https://github.com/rampstackco/claude-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/rampstackco/claude-skills/brand-identity)<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-identity/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector warn
- Socket pass
- Snyk pass
SkillSpector: 1 finding, up to medium
These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →
- medium Excessive Agency · line 177 Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00138 | $0.02393 |
| Opus 5.5 | $0.00055 | $0.00957 |
| Sonnet 5.5 | $0.00028 | $0.00479 |
| Haiku 4.5 | $0.00014 | $0.00239 |
Grade A, and why
brand-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 204 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Identity
Design or evaluate the visual artifacts that express a brand: logo system, color, typography, imagery, iconography, and motion. Stack-agnostic. Tool-agnostic.
This skill assumes a brand direction is already approved (positioning, mood, name). If not, run brand-ideation first.
When to use
- Designing a logo system
- Defining a brand color palette
- Choosing brand typography
- Developing iconography or illustration style
- Defining imagery direction (photography, illustration)
- Establishing motion principles
- Auditing an existing identity for cohesion or gaps
When NOT to use
- Brand direction is not yet defined (use
brand-ideation) - Documenting a finished system (use
brand-style-guide) - Defining voice and tone (use
brand-voice) - Building UI components from an existing brand (use
design-standardsordesign-system)
Required inputs
- The brand name and approved positioning
- The mood direction (from ideation, or supplied as references)
- Audience and category context
- Application contexts (web, print, packaging, motion - whatever applies)
- Constraints (parent brand requirements, regulatory marks, accessibility minimums)
The framework: 5 elements
A complete identity has five elements. Each element should reinforce the others. Inconsistency between them is the most common identity failure.
1. Logo system
Most brands need not one logo but a system of marks for different contexts.
Components of a logo system:
- Primary mark. The main logo. Used wherever there is room.
- Wordmark. Just the typography, no symbol. Used in tight horizontal contexts.
- Symbol or glyph. Just the symbol, no type. Used in app icons, favicons, social avatars.
- Lockup variations. Horizontal, stacked, square - whichever apply.
- Monogram. The initial(s) styled as a mark. Optional but useful for small contexts.
Design principles:
- Legible at 16 pixels. Test the logo at favicon size. If it falls apart, redesign.
- Reproducible in single-color. If the logo only works in full color, it cannot be screen-printed, embroidered, or rendered in browser favicons.
- Distinctive silhouette. Squint at it. Can you still tell what it is? If it looks like every other logo in the category at silhouette, redesign.
- Construction grid. Every curve and angle is intentional. Document the construction.
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 204 lines · 138 tokens per session scan A 91dc7f2acc3a
brand-identity is a skill published in the GitHub repository rampstackco/claude-skills (1,001 stars, last pushed yesterday), licensed MIT. It adds 138 tokens to every session and 2,393 once invoked, about $0.0006 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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