brand-identity

brand-identity is a skill for Claude Code from rampstackco/claude-skills. It costs 138 tokens per session (2,393 once invoked), scanned A, original, MIT.

A guide for designing or reviewing a brand’s visual identity, including its logo, colors, typefaces, images, icons, and motion style.

In plain words
What is it for?
Use it to create a logo system, choose brand colors and typefaces, define image or icon styles, set motion principles, or find gaps in an existing identity.
Why use it?
It helps keep the visible parts of a brand consistent and suited to its audience, category, and intended uses.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the rampstack-skills plugin — 103 skills shipped together

not rated 832repo +16 2d ago A scan Socket: passSnyk: passSkillSpector: warn 138 tokens original MIT

Good fit Use it to create a logo system, choose brand colors and typefaces, define image or icon styles, set motion principles, or find gaps in an existing identity.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rampstackco/claude-skills/brand-identity
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rampstackco/claude-skills --skill brand-identity
Clone the repo
git clone --depth 1 https://github.com/rampstackco/claude-skills

Made for: Claude Code.

Or install rampstack-skills, the plugin that ships this one along with the rest of its 103 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-identity

README.md
[![agentmods](https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-identity/github.svg)](https://agentmods.dev/skills/rampstackco/claude-skills/brand-identity)
Your own site
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-identity/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-identity

Your own site · 80×15
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 138 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,393 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
  • Socket pass 9 May 2026
  • Snyk pass 9 May 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 177
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00138 $0.02393
Opus 5 $0.00069 $0.01196
Sonnet 5 $0.00028 $0.00479
Haiku 4.5 $0.00014 $0.00239

Measured 10d ago against content hash 91dc7f2acc3a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

brand-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-identity/SKILL.md · 204 lines

How it starts

The opening of the file, as written. The whole thing — 204 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Identity

Design or evaluate the visual artifacts that express a brand: logo system, color, typography, imagery, iconography, and motion. Stack-agnostic. Tool-agnostic.

This skill assumes a brand direction is already approved (positioning, mood, name). If not, run brand-ideation first.


When to use

  • Designing a logo system
  • Defining a brand color palette
  • Choosing brand typography
  • Developing iconography or illustration style
  • Defining imagery direction (photography, illustration)
  • Establishing motion principles
  • Auditing an existing identity for cohesion or gaps

When NOT to use

  • Brand direction is not yet defined (use brand-ideation)
  • Documenting a finished system (use brand-style-guide)
  • Defining voice and tone (use brand-voice)
  • Building UI components from an existing brand (use design-standards or design-system)

Required inputs

  • The brand name and approved positioning
  • The mood direction (from ideation, or supplied as references)
  • Audience and category context
  • Application contexts (web, print, packaging, motion - whatever applies)
  • Constraints (parent brand requirements, regulatory marks, accessibility minimums)

The framework: 5 elements

A complete identity has five elements. Each element should reinforce the others. Inconsistency between them is the most common identity failure.

1. Logo system

Most brands need not one logo but a system of marks for different contexts.

Components of a logo system:

  • Primary mark. The main logo. Used wherever there is room.
  • Wordmark. Just the typography, no symbol. Used in tight horizontal contexts.
  • Symbol or glyph. Just the symbol, no type. Used in app icons, favicons, social avatars.
  • Lockup variations. Horizontal, stacked, square - whichever apply.
  • Monogram. The initial(s) styled as a mark. Optional but useful for small contexts.

Design principles:

  • Legible at 16 pixels. Test the logo at favicon size. If it falls apart, redesign.
  • Reproducible in single-color. If the logo only works in full color, it cannot be screen-printed, embroidered, or rendered in browser favicons.
  • Distinctive silhouette. Squint at it. Can you still tell what it is? If it looks like every other logo in the category at silhouette, redesign.
  • Construction grid. Every curve and angle is intentional. Document the construction.

Read the full file on GitHub · 204 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 204 lines · 138 tokens per session scan A 91dc7f2acc3a

Subscribe to this mod's changes

brand-identity is a skill published in the GitHub repository rampstackco/claude-skills (832 stars, last pushed 2d ago), licensed MIT. It adds 138 tokens to every session and 2,393 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

popular-web-designs

54 real design systems (Stripe, Linear, Vercel) as HTML/CSS.

NousResearch/hermes-agent · 23 tokens

visual-brand-extractor

Extract visual branding (colors, typography, layout patterns) from a client's website and generate a style preset compatible with the HTML slides skill and a brand config JSON for the content asset creator. Uses WebFetch to read pages and analyzes CSS/HTML to identify the color palette, font pairings, and aesthetic…

gooseworks-ai/goose-skills · 67 tokens

visual-qa

Runs rigorous visual QA across web, terminal, and paginated surfaces with screenshot evidence and a verdict. Use for any UI build or change, or when asked whether a page, component, or TUI looks right.

code-yeongyu/oh-my-openagent · 47 tokens

frontend

Builds, styles, and polishes web UI and UX. Use for any frontend, page, component, styling, layout, animation, or visual-quality task, or when asked to make an interface look or feel a certain way.

code-yeongyu/oh-my-openagent · 49 tokens

interaction-skill

Layer A interaction-mechanics reference anchored to the beui.dev catalog. Stacks on any style skill whenever work adds or changes motion or interaction — micro-interactions, animated components, transitions, gestures, hover/press/state feedback, loading/success/error morphs, 'make it feel alive'. Mandates reading the…

code-yeongyu/oh-my-openagent · 104 tokens

layout-skill

Layer A layout-mechanics reference. Stacks on any style skill when the screen is an app shell, dashboard, settings, list-detail, mail/inbox, or any layout with fixed regions plus a scrolling body — or when a layout breaks under long, empty, or unbroken content. Owns spatial structure and scroll ownership; owns zero…

code-yeongyu/oh-my-openagent · 88 tokens