Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add rampstackco/claude-skills --skill brand-voicegit clone --depth 1 https://github.com/rampstackco/claude-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/rampstackco/claude-skills/brand-voice)<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00182 | $0.01993 |
| Opus 5 | $0.00091 | $0.00996 |
| Sonnet 5 | $0.00036 | $0.00399 |
| Haiku 4.5 | $0.00018 | $0.00199 |
Grade A, and why
brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 181 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Voice
Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently.
This skill produces a standalone voice document that can either live in the brand style guide or feed into it.
When to use
- Defining brand voice for the first time
- Auditing existing copy for voice consistency
- Training a team, freelancer, or AI assistant on the brand voice
- Refining a voice that exists but is inconsistent across applications
- Adapting voice when a brand evolves (new audience, new positioning)
When NOT to use
- Writing specific copy (use
content-and-copy) - Brand visual identity work (use
brand-identity) - Documenting a complete brand system (use
brand-style-guide, which incorporates voice) - Initial brand exploration (use
brand-ideation)
Required inputs
- The brand and its positioning
- The audience and what they need to hear
- 5 to 10 examples of existing brand writing (if any)
- 3 to 5 reference brands whose voice resonates with where this brand should go
- Any voice attributes already specified in the brief
The framework: 4 layers
Voice has four layers, stacked. Each layer constrains the one below it.
Layer 1: Voice attributes
The constants. The personality traits that define how the brand sounds across every context.
Pick 3 to 5 attributes. Pair each with what it is NOT (the failure mode if overdone).
Common attribute pairings (NOT a menu - generate your own):
- Confident, not arrogant
- Direct, not blunt
- Warm, not saccharine
- Witty, not sarcastic
- Smart, not academic
- Honest, not harsh
- Playful, not silly
- Practical, not boring
- Bold, not loud
- Curious, not unfocused
The "not" half is what saves writers from overshooting. "Confident" alone produces swagger. "Confident, not arrogant" tells writers where the line is.
Layer 2: Tone shifts
Voice is constant. Tone adapts to context.
Map the major contexts the brand writes in. For each, document how voice expresses differently.
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 10d ago First seen · 181 lines · 182 tokens per session scan A 7b88607af04d
brand-voice is a skill published in the GitHub repository rampstackco/claude-skills (832 stars, last pushed 2d ago), licensed MIT. It adds 182 tokens to every session and 1,993 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
seo-site-health-audit
Triage technical SEO findings from Ahrefs Site Audit (and similar crawlers) by SEO impact, not just severity. Use this skill when reviewing crawl results, prioritizing technical fixes, scoping a technical SEO sprint, or after running any site-wide crawl. Triggers on site audit results, technical fix list, crawl…
content-strategy
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align…
seo-content-audit
Audit existing content across a site to decide what to keep, update, merge, redirect, or delete. Use this skill whenever the user wants to audit existing content, fix content decay, resolve keyword cannibalization, prune underperforming pages, prioritize content updates, or apply a keep/update/merge/redirect/delete…
skill-creation-walkthrough
Step-by-step guide for creating your own Claude Skills, from deciding whether a skill is the right tool to writing the SKILL.md file, structuring reference material, and making it trigger reliably. Use when you want to package a workflow, framework, or repeated task into a reusable Skill, when an existing skill is not…
content-and-copy
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog…
seo-aeo-geo
Optimize content and site structure for AI-driven search experiences including AI overviews, large language model citations, generative answer engines, and AI assistants. Use this skill whenever the user wants to optimize for AI search, get cited by language models, appear in AI overviews, build llms.txt, structure…