seo-traffic-diagnosis

seo-traffic-diagnosis is a skill for Claude Code from rampstackco/claude-skills. It costs 144 tokens per session (1,903 once invoked), scanned A, original, MIT.

A process for finding out why a website's unpaid search traffic changed, using Ahrefs, Google Search Console, and analytics data. Organic traffic is visits from search results that were not bought as ads.

In plain words
What is it for?
Use it to investigate traffic changes, locate affected pages, compare search visibility, identify possible causes, and produce an action plan.
Why use it?
It turns a traffic drop, stall, or unexpected gain into a likely cause instead of guesswork. It helps connect changes to migrations, deployments, content updates, algorithm changes, or competitors.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the rampstack-skills plugin — 103 skills shipped together

Good fit Use it to investigate traffic changes, locate affected pages, compare search visibility, identify possible causes, and produce an action plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rampstackco/claude-skills/seo-traffic-diagnosis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rampstackco/claude-skills --skill seo-traffic-diagnosis
Clone the repo
git clone --depth 1 https://github.com/rampstackco/claude-skills

Made for: Claude Code.

Or install rampstack-skills, the plugin that ships this one along with the rest of its 103 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-traffic-diagnosis

README.md
[![agentmods](https://agentmods.dev/badge/skills/rampstackco/claude-skills/seo-traffic-diagnosis/github.svg)](https://agentmods.dev/skills/rampstackco/claude-skills/seo-traffic-diagnosis)
Your own site
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/seo-traffic-diagnosis"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/seo-traffic-diagnosis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-traffic-diagnosis

Your own site · 80×15
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/seo-traffic-diagnosis"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/seo-traffic-diagnosis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 144 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,903 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00144 $0.01903
Opus 5 $0.00072 $0.00951
Sonnet 5 $0.00029 $0.00381
Haiku 4.5 $0.00014 $0.00190

Measured 9d ago against content hash 5fbdd8fb9bdd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

seo-traffic-diagnosis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/seo-traffic-diagnosis/SKILL.md · 187 lines

How it starts

The opening of the file, as written. The whole thing — 187 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SEO Traffic Diagnosis

Diagnose why organic traffic moved (down, flat, or unexpectedly up) using Ahrefs MCP combined with Search Console and analytics data. Stack-agnostic. Produces a root-cause diagnosis and an action plan.


When to use

  • Organic traffic dropped sharply
  • Organic traffic has been flat for months despite content investment
  • After a known Google algorithm update
  • After a migration, replatform, or domain change
  • After a deploy that touched routing, redirects, or rendering
  • When a competitor is visibly taking organic share
  • When a single page dropped from a ranked position
  • When stakeholders need an explanation, fast

When NOT to use

  • Routine performance reporting (use analytics-strategy)
  • Pre-emptive content planning (use seo-content-gap-audit)
  • Backlink-only investigations (use seo-backlink-audit)
  • Technical issue triage outside of traffic concerns (use seo-site-health-audit)

Required inputs

  • Description of the symptom (what changed, when, magnitude)
  • Date the change started (best estimate)
  • Recent SEO history: deploys, migrations, content changes, link campaigns
  • Access to Ahrefs MCP, Search Console, and analytics
  • Confirmation the change is real (not a tracking artifact)

The framework: 5 layers of diagnosis

A traffic change has one or more root causes. Move through the layers in order. Stop when you have enough evidence.

Layer 1: Confirm the change is real

Before diagnosing, rule out:

  • Tracking gaps (analytics outages, tag manager issues)
  • Bot traffic changes
  • Reporting comparison errors (different date ranges, wrong segment)
  • Seasonality (compare year-over-year, not just month-over-month)
  • Holiday or weekday effects

Cross-check Search Console clicks against analytics organic sessions. Significant divergence often points to a tracking issue, not a real traffic change.

Layer 2: Localize the change

Where is the change happening?

Segment by:

  • Country and language
  • Device (mobile, desktop, tablet)
  • Page or section (homepage, blog, product, category)
  • Query type (branded vs non-branded)
  • Landing page

Read the full file on GitHub · 187 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 187 lines · 144 tokens per session scan A 5fbdd8fb9bdd

Subscribe to this mod's changes

seo-traffic-diagnosis is a skill published in the GitHub repository rampstackco/claude-skills (848 stars, last pushed 4d ago), licensed MIT. It adds 144 tokens to every session and 1,903 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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