launch-planning

launch-planning is a skill for Claude Code, Codex from RefoundAI/lenny-skills. It costs 39 tokens per session (1,197 once invoked), scanned A, original, MIT.

A guide for planning a product launch, meaning the coordinated work of introducing a product to customers and attracting attention. It covers goals, audiences, launch timing, outreach, and promotional materials.

In plain words
What is it for?
Use it to prepare a launch brief, choose a way to create interest, plan outreach, and prepare assets for sites such as Product Hunt and social media.
Why use it?
It helps turn a vague launch into a structured plan with clear goals, defined audiences, and coordinated activities across channels.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to prepare a launch brief, choose a way to create interest, plan outreach, and prepare assets for sites such as Product Hunt and social media.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/refoundai/lenny-skills/launch-planning
About the project

Lenny Skills is a collection of product-management and engineering workflows for Claude Code and other AI agents, covering areas such as strategy, research, planning, shipping, growth, and hiring. Each skill gives an agent specialized guidance, frameworks, checklists, or templates for product work, and the catalogue contains many of these skills.

RefoundAI/lenny-skills · 1,315 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add RefoundAI/lenny-skills --skill launch-planning
Clone the repo
git clone --depth 1 https://github.com/RefoundAI/lenny-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch-planning

README.md
[![agentmods](https://agentmods.dev/badge/skills/refoundai/lenny-skills/launch-planning/github.svg)](https://agentmods.dev/skills/refoundai/lenny-skills/launch-planning)
Your own site
<a href="https://agentmods.dev/skills/refoundai/lenny-skills/launch-planning"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/launch-planning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for launch-planning

Your own site · 80×15
<a href="https://agentmods.dev/skills/refoundai/lenny-skills/launch-planning"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/launch-planning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,197 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00039 $0.01197
Opus 5 $0.00019 $0.00598
Sonnet 5 $0.00008 $0.00239
Haiku 4.5 $0.00004 $0.00120

Measured 10d ago against content hash 4987be13a29e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

launch-planning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/launch-planning/SKILL.md · 75 lines

How it starts

The opening of the file, as written. The whole thing — 75 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Launch Planning

Build momentum and drive adoption by turning product updates into remarkable market events.

Help the user with product launch planning using insights from 18 guests and posts across Lenny's Podcast and Newsletter.

How to Help

  1. Draft a GACCS brief - Help users define clear project goals, target audiences, and non-goals to prevent scope creep.
  2. Select a buzz strategy - Identify which of the ten 'remarkable' categories, such as stunts or viral videos, best aligns with the product.
  3. Sequence the launch - Structure the rollout from manual outreach to public platform coordination.
  4. Optimize platform assets - Guide the creation of specific assets for high-impact channels like Product Hunt or social media.

Core Principles

Optimize for remarkability

From "Generating buzz": "Here’s the hard truth: No one cares about your new product. As Marc Andreessen said, “everyone’s time is already allocated.”"

To break through the attention barrier, a launch must be worth making a remark about. Focus on creating something that people feel they must share with others.

Force alignment with briefs

From "How to get your marketing team to drive more impact": "The GACCS framework (Goals, Audience, Creative, Channels, Stakeholders) keeps teams from doing busywork, drives cross-team alignment, and helps marketers produce more work that your prospects and customers—and coworkers—love. In short, it helps stop marketing work from being a waste of time."

Use structured GACCS briefs for any project longer than a tweet. Forcing alignment on goals and audiences before execution prevents wasted effort and scope creep.

Use deadlines as forcing functions

Claire Butler: "This was a forcing function for us to do our messaging and positioning. And I remember there was more than one day where we locked ourselves in a conference room and I made Dylan and show at the time have this positioning up on the big screen and made them agree on it word for word."

Read the full file on GitHub · 75 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 75 lines · 39 tokens per session scan A 4987be13a29e

Subscribe to this mod's changes

launch-planning is a skill published in the GitHub repository RefoundAI/lenny-skills (1,315 stars, last pushed 1mo ago), licensed MIT. It adds 39 tokens to every session and 1,197 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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