Lenny Skills is a collection of product-management and engineering workflows for Claude Code and other AI agents, covering areas such as strategy, research, planning, shipping, growth, and hiring. Each skill gives an agent specialized guidance, frameworks, checklists, or templates for product work, and the catalogue contains many of these skills.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add RefoundAI/lenny-skills --skill naming-and-brandinggit clone --depth 1 https://github.com/RefoundAI/lenny-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/refoundai/lenny-skills/naming-and-branding)<a href="https://agentmods.dev/skills/refoundai/lenny-skills/naming-and-branding"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/naming-and-branding/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/refoundai/lenny-skills/naming-and-branding"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/naming-and-branding.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00030 | $0.01554 |
| Opus 5 | $0.00015 | $0.00777 |
| Sonnet 5 | $0.00006 | $0.00311 |
| Haiku 4.5 | $0.00003 | $0.00155 |
Grade A, and why
naming-and-branding scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 100 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Naming and Branding
Build a distinctive identity that acts as a permanent competitive weapon and emotional anchor.
Help the user with naming and branding using insights from 11 guests and posts across Lenny's Podcast and Newsletter.
How to Help
- Define Strategic Intent - Use the Diamond Framework to align on the business goals and the specific emotional association the brand should own.
- Generate at Scale - Facilitate high-volume naming brainstorms (1,000+ ideas) using AI and linguistic techniques like sound symbolism.
- Evaluate for Distinctiveness - Filter names based on their ability to stand out and spark imagination rather than literal descriptiveness.
- Guide Visual Execution - Structure the design process to move from high-level aesthetic directions to narrow technical specifications.
Core Principles
Prefer Suggestion Over Description
Arielle Jackson: "I personally tend to like those kinds of names that are suggestive or evocative, where when I tell you what the company does, you're like, oh, that makes sense. But it's not that what the name is tells you exactly what the company does."
Effective names should hint at the product value and evoke emotion rather than being a literal description of what the product does.
Own a Singular Association
Arielle Jackson: "So over time, a word can come to mean something that is beyond what that actual word means. Like Disney means magic today. Volvo means safety. Those names are not good."
A brand is the specific emotional or functional association a customer holds in their mind. Define one core concept, such as magic or safety, to represent the brand.
Prioritize Distinctiveness as an Asset
David Placek: "Your brand name, nothing's going to be used more often or for longer than that name. Design will change, messaging will change, products will change, but that name is there."
A brand name is a permanent element of identity. A distinctive name provides a long-term advantage by cutting through marketplace noise and inviting curiosity.
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 100 lines · 30 tokens per session scan A ec10a4cdef5f
naming-and-branding is a skill published in the GitHub repository RefoundAI/lenny-skills (1,321 stars, last pushed 1mo ago), licensed MIT. It adds 30 tokens to every session and 1,554 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
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systematic-debugging
Use when encountering any bug, test failure, or unexpected behavior. 4-phase root cause investigation — NO fixes without understanding the problem first.
github-auth
Set up GitHub authentication for the agent using git (universally available) or the gh CLI. Covers HTTPS tokens, SSH keys, credential helpers, and gh auth — with a detection flow to pick the right method automatically.
ideation
Generate project ideas through creative constraints. Use when the user says 'I want to build something', 'give me a project idea', 'I'm bored', 'what should I make', 'inspire me', or any variant of 'I have tools but no direction'. Works for code, art, hardware, writing, tools, and anything that can be made.
notion
Notion API for creating and managing pages, databases, and blocks via curl. Search, create, update, and query Notion workspaces directly from the terminal.
ocr-and-documents
Extract text from PDFs and scanned documents. Use webextract for remote URLs, pymupdf for local text-based PDFs, marker-pdf for OCR/scanned docs. For DOCX use python-docx, for PPTX see the powerpoint skill.