plg-fundamentals

plg-fundamentals is a skill for Claude Code, Codex from RefoundAI/lenny-skills. It costs 35 tokens per session (1,161 once invoked), scanned A, original, MIT.

A guide to product-led growth, a business approach where the product itself attracts, teaches, converts, retains, and earns revenue from customers.

In plain words
What is it for?
It helps assess self-service suitability, review tracking and experimentation needs, map the customer journey, and prioritize friction in acquisition, activation, or conversion.
Why use it?
It helps teams decide whether customers can discover and adopt the product with less reliance on sales or manual marketing.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps assess self-service suitability, review tracking and experimentation needs, map the customer journey, and prioritize friction in acquisition, activation, or conversion.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/refoundai/lenny-skills/plg-fundamentals
About the project

Lenny Skills is a collection of product-management and engineering workflows for Claude Code and other AI agents, covering areas such as strategy, research, planning, shipping, growth, and hiring. Each skill gives an agent specialized guidance, frameworks, checklists, or templates for product work, and the catalogue contains many of these skills.

RefoundAI/lenny-skills · 1,321 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add RefoundAI/lenny-skills --skill plg-fundamentals
Clone the repo
git clone --depth 1 https://github.com/RefoundAI/lenny-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for plg-fundamentals

README.md
[![agentmods](https://agentmods.dev/badge/skills/refoundai/lenny-skills/plg-fundamentals/github.svg)](https://agentmods.dev/skills/refoundai/lenny-skills/plg-fundamentals)
Your own site
<a href="https://agentmods.dev/skills/refoundai/lenny-skills/plg-fundamentals"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/plg-fundamentals/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for plg-fundamentals

Your own site · 80×15
<a href="https://agentmods.dev/skills/refoundai/lenny-skills/plg-fundamentals"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/plg-fundamentals.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,161 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00035 $0.01161
Opus 5 $0.00017 $0.00580
Sonnet 5 $0.00007 $0.00232
Haiku 4.5 $0.00003 $0.00116

Measured 13d ago against content hash c5bd9aa89754, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

plg-fundamentals scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/plg-fundamentals/SKILL.md · 77 lines

How it starts

The opening of the file, as written. The whole thing — 77 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PLG Fundamentals

Transform your product into the primary engine for distribution, activation, and expansion.

Help the user with plg fundamentals using insights from 9 guests and posts across Lenny's Podcast and Newsletter.

How to Help

  1. Assess Viability - Determine if your product and target market are suited for a self-serve motion based on complexity and volume.
  2. Audit Infrastructure - Evaluate the data and experimentation tools needed to track and influence user behavior without manual intervention.
  3. Map the Journey - Identify where manual sales or marketing steps can be replaced by automated product experiences.
  4. Prioritize Levers - Focus initial efforts on the funnel stage with the highest friction, whether that is acquisition, activation, or conversion.

Core Principles

Product as the Primary Vehicle

From "Five steps to starting your product-led growth motion": "At its core, product-led growth (PLG) is about leveraging your product to acquire, activate, convert, retain, and monetize your user base. In PLG, your product is not only the set of features that solve customer pain points but also your go-to-market (GTM) motion, and your distribution and engagement channel."

Success requires shifting from the mindset that sales and marketing drive growth to one where the product handles distribution and revenue generation.

Workflow-Integrated Value Sampling

Albert Cheng: "What if we actually sampled a number of different paid suggestions and interspersed them to free users across their writing? All of a sudden, people were seeing Grammarly as a much more powerful tool than they were before."

Rather than keeping features locked behind a paywall, demonstrate the potential of paid tiers by interspersing premium value directly into the free user workflow.

Automation of Repetitive Sales Tasks

Laura Schaffer: "I've noticed this pattern where I'm repeating things over and over again and they're asking the same thing. I think we should put that online. I think we should make that available so they can just see it and then buy it, because we had an online checkout process."

Read the full file on GitHub · 77 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 77 lines · 35 tokens per session scan A c5bd9aa89754

Subscribe to this mod's changes

plg-fundamentals is a skill published in the GitHub repository RefoundAI/lenny-skills (1,321 stars, last pushed 1mo ago), licensed MIT. It adds 35 tokens to every session and 1,161 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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