positioning

positioning is a skill for Claude Code, Codex from RefoundAI/lenny-skills. It costs 32 tokens per session (1,324 once invoked), scanned A, original, MIT.

A guide for explaining what a product is, who it is for, and why it is meaningfully different from the alternatives customers could choose.

In plain words
What is it for?
Use it to review how a product is currently understood, identify real alternatives, connect product qualities to customer outcomes, and write a concise positioning statement.
Why use it?
It helps fix unclear messaging and exposes competition that may be a spreadsheet, a manual process, or doing nothing.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

not rated 1.3krepo +7 1mo ago A scan Socket: passSnyk: passSkillSpector: pass 32 tokens original MIT

Good fit Use it to review how a product is currently understood, identify real alternatives, connect product qualities to customer outcomes, and write a concise positioning statement.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/refoundai/lenny-skills/positioning
About the project

Lenny Skills is a collection of product-management and engineering workflows for Claude Code and other AI agents, covering areas such as strategy, research, planning, shipping, growth, and hiring. Each skill gives an agent specialized guidance, frameworks, checklists, or templates for product work, and the catalogue contains many of these skills.

RefoundAI/lenny-skills · 1,311 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add RefoundAI/lenny-skills --skill positioning
Clone the repo
git clone --depth 1 https://github.com/RefoundAI/lenny-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/refoundai/lenny-skills/positioning/github.svg)](https://agentmods.dev/skills/refoundai/lenny-skills/positioning)
Your own site
<a href="https://agentmods.dev/skills/refoundai/lenny-skills/positioning"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/refoundai/lenny-skills/positioning"><img src="https://agentmods.dev/badge/skills/refoundai/lenny-skills/positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,324 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 16 Jul 2026
  • Snyk pass 16 Jul 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.01324
Opus 5 $0.00016 $0.00662
Sonnet 5 $0.00006 $0.00265
Haiku 4.5 $0.00003 $0.00132

Measured 9d ago against content hash 263c57cffba1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/positioning/SKILL.md · 82 lines

How it starts

The opening of the file, as written. The whole thing — 82 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategic Product Positioning

Define the context that makes your product's unique value obvious and undeniable

Help the user with strategic product positioning using insights from 20 guests and posts across Lenny's Podcast and Newsletter.

How to Help

  1. Audit current perception - Review existing sales decks or website copy to identify where customers are confused or miscategorizing the product.
  2. Identify the status quo - Guide the user to find the real competition, which is often a spreadsheet, a manual process, or doing nothing.
  3. Map unique attributes to value - Connect specific product features to the tangible outcomes and differentiated benefits that target customers actually care about.
  4. Draft a remarkable hook - Synthesize the positioning into a punchy one-liner that forces people to pay attention and share it with others.

Core Principles

The New Game Shift

Andy Raskin: "Every movie starts with some kind of shift in the world, and I call this shift the shift from the old game to a new game. The archetypal example of this, I think in the business world, is what Benioff did with Salesforce. This structure really is about defining a movement, and that's very different from, 'Hey, I'm going to solve your problem.'"

Effective positioning moves beyond the arrogant doctor model by framing the product as a vehicle for a broader movement or shift in the world.

The Foil Principle

Arielle Jackson: "The positioning was really that it was for brick and mortar businesses, particularly quick serve coffee, donuts, sandwich shops that kind of quick serve brick and mortars. And it was up against your ugly old point of sale. Your cash register effectively. That was our foil."

Identify a specific incumbent or outdated method to act as a foil for your positioning to clearly define what you are replacing.

The Better Trap

Christopher Lochhead: "The decision they make is, 'What I'm going to do, is I am going to compete in a market with demand, with a better product/service/brand, maybe a better business model, maybe a better set of growth hacking ideas that I learned on the Lenny Podcast. And when the world gets my better, the world will beat a path to my door.'"

Read the full file on GitHub · 82 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 82 lines · 32 tokens per session scan A 263c57cffba1

Subscribe to this mod's changes

positioning is a skill published in the GitHub repository RefoundAI/lenny-skills (1,311 stars, last pushed 1mo ago), licensed MIT. It adds 32 tokens to every session and 1,324 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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