brand-voice-synthesizer

Brand Voice Synthesizer

Version: 1.1.0 Updated: 2026-06-30 Freshly updated: v1.1.0 wires the voice profile into the rest of the brand system. The extracted profile now persists to per-site memory via respira_get_option (diff first) + respira_update_option, cross-links explicitly with the Page Template Library and Design System Synthesizer skills so copy and layout share one brand foundation, and adds a brand-consistency report built from respira_generate_activity_report so you can see how on-voice recent content actually is. Category: intelligence Status: stable Requires: Respira for WordPress plugin 7.1+ + MCP server

Description

Read 5–10 published posts on a WordPress site and extract the brand voice — tone, lexicon, sentence patterns, person used, formality, signature phrases, phrases the site never uses. Persist it to the site so every future content-writing skill produces copy that sounds like the brand, not like generic AI.

This is the verbal counterpart to the Design System Synthesizer. The two together form a complete brand foundation that every future content-generation skill references.

What it produces

A structured brand_voice artifact stored at the site level. Schema:

{
  "version": "1.1.0",
  "synthesized_at": "2026-05-24T14:30:00Z",
  "synthesized_from": ["/blog/post-a/", "/blog/post-b/", "..."],
  "n_samples": 8,
  "total_words_sampled": 12450,
  "person": "we",
  "formality": "approachable_professional",
  "sentence_length_avg_words": 14,
  "sentence_length_median_words": 12,
  "sentence_length_p90_words": 28,
  "paragraph_length_avg_sentences": 3.2,
  "reading_grade_avg": 8.4,
  "tone_descriptors": ["confident", "direct", "lightly playful", "evidence-driven"],
  "signature_phrases": [
    "the short version is",
    "here's what we learned",
    "let's break that down"
  ],
  "common_openers": ["here's", "the", "we"],
  "common_closers": ["that's the lesson", "more soon", "questions welcome"],
  "lexicon_preferred": ["ship", "wire", "land", "tighten", "lean into"],
  "lexicon_avoided": ["leverage", "synergy", "best-in-class", "world-class", "innovative", "cutting-edge", "revolutionary"],
  "punctuation_patterns": {
    "em_dash_usage": "frequent",
    "exclamation_marks": "never",
    "oxford_comma": true,
    "ellipsis_usage": "rare",
    "parenthetical_asides": "frequent"
  },
  "structural_patterns": {
    "opens_with_question": "sometimes",
    "uses_headings": "every_post",
    "uses_bullet_lists": "often",
    "uses_code_blocks": "for_technical_posts",
    "uses_blockquotes": "rare",
    "ends_with_call_to_action": "never"
  },
  "examples": {
    "good_paragraph": "We shipped the redesign last week. The short version is: fewer pages, more density, one CTA per screen. Conversion is up 18% on the new pricing page so far. We'll know more by end of month.",
    "bad_paragraph": "We are thrilled to announce the launch of our revolutionary new design! This best-in-class experience leverages cutting-edge UX innovations to deliver unparalleled value!"
  }
}