app-growth-playbook

app-growth-playbook is a skill for Claude Code, Codex from robertguss/claude-code-toolkit. It costs 91 tokens per session (2,065 once invoked), scanned A, original, MIT.

A planning guide for growing a mobile app through channels such as Product Hunt, Reddit, TikTok, Apple Search Ads, app-store promotion, search content, referrals, email, and push notifications.

In plain words
What is it for?
Use it to plan a launch, select two or three growth channels, create short-form video or referral plans, run app-store advertising, and design re-engagement campaigns.
Why use it?
It helps choose growth activities based on the app’s audience, category, budget, retention, revenue, and previous results. This avoids treating every app and marketing channel the same way.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to plan a launch, select two or three growth channels…

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Install with agentmods
npx agentmods add skills/robertguss/claude-code-toolkit/app-growth-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add robertguss/claude-code-toolkit --skill app-growth-playbook
Clone the repo
git clone --depth 1 https://github.com/robertguss/claude-code-toolkit

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for app-growth-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/robertguss/claude-code-toolkit/app-growth-playbook.svg)](https://agentmods.dev/skills/robertguss/claude-code-toolkit/app-growth-playbook)
Your own site
<a href="https://agentmods.dev/skills/robertguss/claude-code-toolkit/app-growth-playbook"><img src="https://agentmods.dev/badge/skills/robertguss/claude-code-toolkit/app-growth-playbook.svg" alt="Measured on agentmods" height="20"></a>
Per session 91 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,065 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00091 $0.02065
Opus 5 $0.00046 $0.01033
Sonnet 5 $0.00018 $0.00413
Haiku 4.5 $0.00009 $0.00206

Measured 7d ago against content hash a4c3484e919d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

app-growth-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/mobile-app-dev/app-growth-playbook/SKILL.md · 223 lines

How it starts

The opening of the file, as written. The whole thing — 223 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App Growth Playbook

Core Workflow

1. Assess Current State

Gather the following before selecting channels:

  • Downloads: monthly installs, trend direction, organic vs. paid split
  • Retention: D1, D7, D30 retention rates
  • Revenue: ARPU, LTV, current monetization model
  • Audience: primary demographic, geographic concentration, device split
  • Current channels: what has been tried, what worked, what failed

2. Select Growth Channels

Use the channel selection matrix to pick 2-3 channels based on app category and budget.

Channel Best For Budget Timeline to Results
Product Hunt B2B, productivity, developer tools Free 1-2 weeks
Reddit Niche/community apps, indie projects Free 2-4 weeks
TikTok/Reels Consumer apps, visual apps, lifestyle Free 4-8 weeks
Apple Search Ads Any iOS app with clear keywords $5-20/day 1-2 weeks
App Store Featuring High-quality, design-forward apps Free 4-12 weeks
Content Marketing/SEO Apps solving searchable problems Free-low 2-6 months
Referral/Viral Loops Social, messaging, collaboration apps Dev time 4-8 weeks
Email/Push Apps with existing user base needing retention Free-low 1-2 weeks

Budget tiers:

  • $0/month: Product Hunt, Reddit, TikTok/Reels, App Store Featuring, Referral
  • $150-600/month: Apple Search Ads, Content Marketing (hosting/tools)
  • $600+/month: Paid social, influencer partnerships, Google Ads

3. Execute Channel Playbooks

Load the appropriate reference file for detailed execution:

  • references/product-hunt-playbook.md — Full Product Hunt launch timeline, templates, and activation plan
  • references/social-media-templates.md — TikTok/Reels scripts, Reddit posts, hashtag strategies
  • references/paid-acquisition.md — Apple Search Ads and Google Ads campaign setup
  • references/content-marketing.md — Blog templates, SEO strategies, landing page patterns

Read the full file on GitHub · 223 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 223 lines · 91 tokens per session scan A a4c3484e919d

Subscribe to this mod's changes

app-growth-playbook is a skill published in the GitHub repository robertguss/claude-code-toolkit (113 stars, last pushed 29d ago), licensed MIT. It adds 91 tokens to every session and 2,065 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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