brand-voice

/brand-voice — Brand Voice Engine

Generic copy converts worse than copy with a distinct voice. Not because the words are different — because the reader feels like they're hearing from a PERSON, not a marketing team.

This skill defines that voice. Either by extracting it from existing content, building it strategically from scratch, or auto-scraping a URL to analyze a brand's public presence.

Read ./brand/ per _system/brand-memory.md

Follow all output formatting rules from _system/output-format.md

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Brand Memory Integration

On every invocation, check for existing brand context:

Reads (if they exist)

File	What it provides	How it shapes output
./brand/positioning.md	Market angles, differentiators	Informs voice positioning — a rebel brand sounds different from a trusted advisor
./brand/audience.md	Buyer profiles, sophistication level	Jargon tolerance, formality level, cultural references

Writes

File	What it contains
./brand/voice-profile.md	The complete voice profile (markdown + embedded JSON)

Context Loading Behavior

1. Check whether ./brand/ exists.
2. If it exists, read positioning.md and audience.md if present.
3. If loaded, show the user what you found:

   Brand context loaded:
   ├── Positioning    ✓ "{primary angle summary}"
   └── Audience       ✓ "{audience summary}"
   
   Using this to shape your voice profile.
   

4. If files are missing, proceed without them. Note at the end:

   → /positioning-angles would sharpen this profile
   → /audience-research would tune jargon level
   

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Iteration Detection

Before starting any mode, check whether ./brand/voice-profile.md already exists.

If voice-profile.md EXISTS → Update Mode

Do not start from scratch. Instead:

1. Read the existing profile.
2. Present a summary of the current voice:

   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
     EXISTING VOICE PROFILE
     Last updated {date} by {skill}
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
     Voice summary: {current summary}
   
     Tone spectrum:
     ├── Formal ↔ Casual:      {position}
     ├── Serious ↔ Playful:    {position}
     ├── Reserved ↔ Bold:      {position}
     ├── Simple ↔ Sophisticated: {position}
     └── Warm ↔ Direct:        {position}
   
     ──────────────────────────────────────────────
   
     What would you like to change?
   
     ① Refine the tone (adjust the spectrum)
     ② Update vocabulary (add/remove words)
     ③ Add new content samples (re-extract)
     ④ Full rebuild (start from scratch)
     ⑤ Auto-scrape my site for fresh data