robroyhobbs

robroyhobbs/marketing-skills

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marketing-skills.

robroyhobbs/marketing-skills

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Instructions for robroyhobbs/marketing-skills, covering vibe marketing skills — agent instructions, available skills, how to use, brand memory and multi-skill workflows.

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Define or extract a consistent brand voice that other skills can use. Three modes — Extract (analyze existing content), Build (construct from scratch), or Auto-Scrape (provide a URL, skill does the research). Use when starting a project, when copy sounds generic, or when output needs to sound like a specific…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Transform one piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, and Reddit. Use when someone has existing content (blog post, newsletter, podcast, video) and wants to maximize distribution. Covers format specs, hook formulas, algorithm signals…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

AI creative production engine for product photos, videos, social graphics, talking heads, and ad creative. One engine, multiple modes, shared brand kit.

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, or any persuasive content. Triggers on: make this convert, write copy for X, help me sell X, punch this up, write a landing page, write sales copy, score this copy, generate headline variants. Produces…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Build email sequences that convert subscribers into customers. Use when you have a lead magnet and need a welcome sequence, nurture sequence, or sales sequence. Covers welcome, nurture, conversion, launch, re-engagement, and post-purchase sequences. Triggers on: write welcome emails, email sequence for, nurture…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Strategic keyword research powered by web search and brand context. Use when someone needs content strategy, topic ideas, SEO planning, or asks what should I write about. Uses the 6 Circles Method to expand from seed keywords, validates with live SERP data, clusters into content pillars, and maps to a prioritized…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Generate compelling lead magnet concepts AND build the actual lead magnet content. Use when someone needs top-of-funnel ideas, wants to grow their email list, or asks what should I give away for free. Triggers on: lead magnet ideas for X, how do I build my list, what freebie should I create, top of funnel for X…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Create best-in-class newsletters that people actually want to read. Use when someone needs to write a newsletter edition, develop a newsletter format, or improve their newsletter game. Covers multiple formats - roundup, deep-dive, personal essay, curated links, news briefing. References patterns from Lenny Rachitsky…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Find the angle that makes something sell. Use when launching a product, creating a lead magnet, writing a landing page, crafting an offer, or when marketing isn't converting. Searches competitor messaging to map the saturated landscape, loads brand memory for context-aware positioning, then generates 3-5 distinct…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

Create high-quality, SEO-optimized content that ranks AND reads like a human wrote it. Use when turning keyword research into actual content pieces. Takes a target keyword/cluster and produces a complete article optimized for search while avoiding AI-sounding output. Performs live SERP analysis, integrates People Also…

robroyhobbs/marketing-skills

Skill Claude CodeCodex

The entry point for Vibe Marketing Skills. Scans your project, builds your brand foundation, and routes you to the right skill for any marketing task. Triggers: /start-here, first run, "what should I do next", any vague marketing request. Outputs: project scan, brand foundation report, skill routing, campaign…