creative

Creative Engine — Vibe Marketing Skills v2

One engine. Every visual asset your brand needs.

This skill routes you to the right creative mode, manages your brand identity across all outputs, and handles model selection so you never think about APIs — just describe what you want.

Read ./brand/ per _system/brand-memory.md

Follow all output formatting rules from _system/output-format.md

Reads: voice-profile.md, positioning.md, creative-kit.md, stack.md

Writes: creative-kit.md, assets.md (append)

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What Are We Making?

When this skill is invoked, start here:

What are we making?

  1. Product photos      hero shots, lifestyle, e-commerce flats
  2. Product videos      reveals, orbits, demos, unboxings
  3. Social graphics     posts, stories, thumbnails, ads
  4. Talking head        presenters, UGC-style, testimonials
  5. Ad creative         paid social, display, video ads
  6. Free generation     anything else — just describe it

Each mode has its own playbook in modes/. The creative engine handles:

• Brand consistency (every mode reads from the same brand kit)
• Model selection (you describe the asset, the engine picks the model)
• Quality control (built-in review and iteration workflow)
• Batch generation (campaign-scale parallel production)

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First-Time Setup

Step 1: Replicate API Key

The creative engine uses Replicate for all AI generation. You need an API token.

Check if already configured:

echo $REPLICATE_API_TOKEN
# or check .env file for REPLICATE_API_TOKEN=

If not found:

1. Go to replicate.com/account/api-tokens
2. Create a new token
3. Add to your .env file:

   REPLICATE_API_TOKEN=r8_your_token_here
   

4. Replicate is pay-per-use. Most images cost $0.02-0.04. Most videos cost $0.30-1.50. No monthly commitment.

Step 2: Test Connection

Run a quick smoke test to verify the token works:

curl -s -H "Authorization: Bearer $REPLICATE_API_TOKEN" \
  https://api.replicate.com/v1/models/google/nano-banana-pro \
  | jq '.name'