email-sequences

email-sequences is a skill for Claude Code, Codex from robroyhobbs/marketing-skills. It costs 257 tokens per session (12,927 once invoked), scanned A, original, MIT.

An email-planning tool for writing connected campaigns that guide subscribers from downloading a free resource toward becoming customers. These campaigns can include welcome, educational, sales, launch, re-engagement, and post-purchase emails.

In plain words
What is it for?
Use it to create welcome, nurture, conversion, launch, re-engagement, and post-purchase email sequences based on a lead magnet and available brand guidelines.
Why use it?
It fills the gap between someone joining an email list and deciding to buy, while avoiding messages that are too generic or overly sales-focused.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument; mentions Claude Code.

Needs its repository: it runs a file that does not travel with it, so clone the repository first. The line is ./campaigns/{sequence-name}/.

Good fit Use it to create welcome, nurture, conversion, launch, re-engagement, and post-purchase email sequences based on a lead magnet and available brand guidelines.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/robroyhobbs/marketing-skills
agentmods
npx agentmods add skills/robroyhobbs/marketing-skills/email-sequences

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-sequences

README.md
[![agentmods](https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/email-sequences/github.svg)](https://agentmods.dev/skills/robroyhobbs/marketing-skills/email-sequences)
Your own site
<a href="https://agentmods.dev/skills/robroyhobbs/marketing-skills/email-sequences"><img src="https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/email-sequences/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-sequences

Your own site · 80×15
<a href="https://agentmods.dev/skills/robroyhobbs/marketing-skills/email-sequences"><img src="https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/email-sequences.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 257 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 12,927 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00257 $0.12927
Opus 5 $0.00129 $0.06463
Sonnet 5 $0.00051 $0.02585
Haiku 4.5 $0.00026 $0.01293

Measured 11d ago against content hash 4749c144991c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

email-sequences scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

email-sequences/SKILL.md · 1,738 lines

How it starts

The opening of the file, as written. The whole thing — 1,738 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Email Sequences

Most lead magnets die in the inbox. Someone downloads your thing, gets one "here's your download" email, and never hears from you again. Or worse -- they get blasted with "BUY NOW" emails before you've earned any trust.

The gap between "opted in" and "bought" is where money is made or lost. This skill builds sequences that bridge that gap.

Read ./brand/ per _system/brand-memory.md

Follow all output formatting rules from _system/output-format.md


Brand Memory Integration

This skill reads brand context to make every email sound like your brand and align with your positioning. It also checks whether a lead magnet has already been created, so it can build the sequence around specific deliverable details rather than generic placeholders.

Reads: voice-profile.md, positioning.md, audience.md, creative-kit.md (all optional)

On invocation, check for ./brand/ and load available context:

  1. Load voice-profile.md (if exists):

    • Match the brand's tone, vocabulary, sentence rhythm in every email
    • Apply the voice DNA: sentence length patterns, jargon level, formality register
    • A "direct, proof-heavy" voice writes different emails than a "warm, story-driven" voice
    • Show: "Your voice is [tone summary]. All emails will match that register."
  2. Load positioning.md (if exists):

    • Use the chosen angle as the narrative spine of the sequence
    • The positioning angle determines how the bridge emails frame the gap
    • Show: "Your positioning angle is '[angle]'. Building the sequence around that frame."
  3. Load audience.md (if exists):

    • Know who is receiving these emails: their awareness level, sophistication, pain points
    • Match sophistication level to email complexity and jargon tolerance
    • Use audience data to inform send timing recommendations (B2B vs B2C, timezone, habits)
    • Show: "Writing for [audience summary]. Awareness: [level]."
  4. Load creative-kit.md (if exists):

    • Pull brand colors for HTML email templates if ESP integration is active
    • Reference visual identity for any image or banner suggestions
    • Show: "Creative kit loaded -- brand colors and visual identity available for templates."

Read the full file on GitHub · 1,738 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 1,738 lines · 257 tokens per session scan A 4749c144991c

Subscribe to this mod's changes

email-sequences is a skill published in the GitHub repository robroyhobbs/marketing-skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 257 tokens to every session and 12,927 once invoked, about $0.0013 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

systematic-debugging

Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

obra/superpowers · 21 tokens

local-ai-agents

Build local-first AI agents that run entirely on a developer workstation with Microsoft Foundry Local and Qwen function-calling models. Covers Small Language Models (SLMs), the OpenAI-compatible local endpoint, sandboxed local tools, local RAG with Chroma, local MCP servers, hybrid cloud/local routing, and the…

microsoft/ai-agents-for-beginners · 200 tokens

next-cache-components-adoption

Turn on Cache Components in a Next.js app and resolve the blocking routes it surfaces. Use when the user wants to enable, adopt, or migrate to Cache Components, flip the cacheComponents flag, work through a flood of blocking-prerender / instant validation errors, run the cache-components-instant-false codemod, or…

vercel/next.js · 95 tokens

insight-error-page

Write or audit an insight-kind error page for the Next.js dev overlay. Use when creating a new errors/ .mdx page, auditing an existing one, or checking that a page matches the framework fix cards. Covers page structure, title alignment, FixCard cards with Copy prompt button, code snippets, terminology verification…

vercel/next.js · 83 tokens

next-cache-components-optimizer

Drive a Next.js route to instant navigation by setting up an agentic loop, under Cache Components / PPR, on initial load (hard navigation) and client-side navigation (soft navigation). Encode the goal as a failing @next/playwright instant() e2e and work it to green, one verified route at a time; the shipped test then…

vercel/next.js · 170 tokens

next-partial-prefetching-adoption

Turn on Partial Prefetching in a Next.js app and work through the insights it surfaces. Use when the user wants to enable or adopt Partial Prefetching, flip the partialPrefetching flag, opt routes in with export const prefetch = 'partial', audit Link prefetch={true} behavior, preserve existing prefetched UI with…

vercel/next.js · 103 tokens