positioning-angles

Positioning & Angles

The same product can sell 100x better with a different angle. Not a different product. Not better features. Just a different way of framing what it already does.

This skill finds those angles.

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Brand memory integration

Read ./brand/ per _system/brand-memory.md

Reads: audience.md, competitors.md (if they exist)

On invocation, check for ./brand/ and load available context:

1. Check for ./brand/positioning.md -- if it exists, this is an update session:

   • Read the existing positioning file
   • Display the current primary angle and any saved alternatives
   • Ask: "You already have positioning on file. Do you want to refine it with fresh data, or start from scratch?"
   • "Refine" -- load existing angles, run competitive search for new data, suggest adjustments to current positioning based on what has changed in the market
   • "Start fresh" -- run the full process below as if no positioning exists

2. Load audience.md (if exists):

   • Use audience segments, pain points, and language patterns to inform angle generation
   • Show: "I see your audience profile -- [brief summary]. Using that to shape angles."

3. Load competitors.md (if exists):

   • Use known competitors as starting seeds for the competitive web search step
   • Show: "I found [N] competitors in your brand memory. Starting search from there."

4. Load voice-profile.md (if exists):

   • Use voice DNA to ensure angle language matches brand tone
   • Show: "Your voice is [tone summary]. Angles will match that register."

5. If ./brand/ does not exist:

   • Skip brand loading entirely. Do not error.
   • Note in opening message: "No brand profile found — this skill works standalone. I'll ask what I need. You can run /start-here or /brand-voice later to unlock personalization."

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The core job

When someone asks about positioning or angles, the goal is not to find THE answer. It is to surface multiple powerful options they can choose from.