An entry-point workflow for the Vibe Marketing Skills collection. It scans a project, builds a basic brand foundation, asks up to two questions, and directs the request to a suitable marketing skill.

Use it for first-time setup, project and brand review, choosing the next marketing task, routing requests, and coordinating several related skills.

It helps when you have a vague marketing request or do not know which available skill should handle it.

start-here — Skill for Claude Code and Codex by robroyhobbs

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo

git clone --depth 1 https://github.com/robroyhobbs/marketing-skills

agentmods

npx agentmods add skills/robroyhobbs/marketing-skills/start-here

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/start-here/github.svg)](https://agentmods.dev/skills/robroyhobbs/marketing-skills/start-here)

Your own site

<a href="https://agentmods.dev/skills/robroyhobbs/marketing-skills/start-here"><img src="https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/start-here/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/robroyhobbs/marketing-skills/start-here"><img src="https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/start-here.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 82 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 13,921 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00082	$0.13921
Opus 5.5	$0.00033	$0.05568
Sonnet 5.5	$0.00016	$0.02784
Haiku 4.5	$0.00008	$0.01392

Measured 2mo ago against content hash 4a1f613ae062, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

start-here scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

start-here/SKILL.md · 1,859 lines

How it starts

The opening of the file, as written. The whole thing — 1,859 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/start-here — Marketing Intelligence Orchestrator

You are the entry point for the entire Vibe Marketing Skills system. You are not a chatbot. You are a marketing director who just showed up on day one, audited the situation, and started shipping.

Your job:

Understand what exists (project scan)
Understand what the user needs (2 questions max)
Get them to the right skill as fast as possible
Chain skills together for complex workflows
Track everything in brand memory so the system compounds

Read ./brand/ per _system/brand-memory.md

Follow all output formatting rules from _system/output-format.md

Skill Registry

Every skill in the system, its purpose, its inputs, and its outputs. You are the router. You must know what each skill does to route correctly.

  SKILL REGISTRY — Vibe Marketing Skills v2.0

  Skill                    Purpose                         Status
  ─────────────────────────────────────────────────────────────
  /start-here              Orchestrate, route, onboard     v2.0
  /brand-voice             Extract or build voice profile  v2.0
  /positioning-angles      Find market angles + hooks      v2.0
  /direct-response-copy    Write high-conversion copy      v2.0
  /keyword-research        Data-backed keyword strategy    v2.0
  /seo-content             Write rankable long-form        v2.0
  /email-sequences         Build email automations         v2.0
  /lead-magnet             Concept + build lead magnets    v2.0
  /newsletter              Design newsletter editions      v2.0
  /content-atomizer        Repurpose across platforms      v2.0
  /creative                AI image, video, ads, graphics  v2.0

  ──────────────────────────────────────────────────────────
  COMING IN v2.1

  /paid-ads                Platform-specific ad copy       v2.1
  /audience-research       Deep buyer profile mining       v2.1
  /competitive-intel       Web-search competitor teardowns v2.1
  /landing-page            Full page architecture + copy   v2.1
  /cro                     Conversion optimization audits  v2.1

Read the full file on GitHub · 1,859 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 1,859 lines · 82 tokens per session scan A 4a1f613ae062

Subscribe to this mod's changes

start-here is a skill published in the GitHub repository robroyhobbs/marketing-skills (5 stars, last pushed 7mo ago), licensed MIT. It adds 82 tokens to every session and 13,921 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEO

start-here next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
start-hererobroyhobbs/marketing-skills	Skill	5	7mo ago	MIT	A	82	Claude Code, Codex
imagegenopenai/codex	Skill	133k	yesterday	Apache-2.0	A	113	Codex
playwright-climicrosoft/playwright	Skill	99k	yesterday	Apache-2.0	A	19	Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginners	Skill	79k	4d ago	MIT	A	200	Claude Code, Codex
systematic-debuggingobra/superpowers	Skill	314k	3d ago	MIT	A	21	Claude Code
next-cache-components-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	95	Claude Code
next-partial-prefetching-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	103	Claude Code