Getting it into your agent
It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.
git clone --depth 1 https://github.com/robroyhobbs/marketing-skillsnpx agentmods add skills/robroyhobbs/marketing-skills/direct-response-copyWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/robroyhobbs/marketing-skills/direct-response-copy)<a href="https://agentmods.dev/skills/robroyhobbs/marketing-skills/direct-response-copy"><img src="https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/direct-response-copy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/robroyhobbs/marketing-skills/direct-response-copy"><img src="https://agentmods.dev/badge/skills/robroyhobbs/marketing-skills/direct-response-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00178 | $0.09513 |
| Opus 5 | $0.00089 | $0.04757 |
| Sonnet 5 | $0.00036 | $0.01903 |
| Haiku 4.5 | $0.00018 | $0.00951 |
Grade A, and why
direct-response-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 1,239 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Direct Response Copy
Here's what separates copy that converts from copy that just exists: the good stuff sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.
That's what this skill does. It writes copy that feels natural while deploying the persuasion principles that actually work. The reader shouldn't notice the technique. They should just find themselves nodding along and clicking the button.
Read ./brand/ per _system/brand-memory.md
Follow all output formatting rules from _system/output-format.md
Brand Memory Integration
This skill reads brand context to make every piece of copy consistent with the brand's established identity.
Reads: voice-profile.md, positioning.md, audience.md, creative-kit.md (all optional)
On invocation, check for ./brand/ and load available context:
-
Load
voice-profile.md(if exists):- Match the brand's tone, vocabulary, rhythm in all copy output
- Apply the voice DNA: sentence length patterns, jargon level, formality register
- Show: "Your voice is [tone summary]. All copy will match that register."
-
Load
positioning.md(if exists):- Use the chosen angle as the copy's foundation
- The positioning angle determines the lead, the proof hierarchy, the CTA framing
- Show: "Your positioning angle is '[angle]'. Building copy around that frame."
-
Load
audience.md(if exists):- Know who you are writing to: their awareness level, sophistication, pain points
- Match Schwartz awareness level to headline approach (see methodology below)
- Show: "Writing for [audience summary]. Awareness level: [level]."
-
Load
creative-kit.md(if exists):- Visual consistency for landing pages: color palette, typography, image style
- Ensure copy references match the visual system
- Show: "Creative kit loaded -- copy will reference your visual system."
-
If
./brand/does not exist:- Skip brand loading entirely. Do not error.
- Proceed without it -- this skill works standalone.
- The copy will be excellent either way; brand memory makes it consistent.
- Note: "I don't see a brand profile yet. You can run /start-here or /brand-voice first to set one up, or I'll work without it."
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 1,239 lines · 178 tokens per session scan A 7964af2ffcbf
direct-response-copy is a skill published in the GitHub repository robroyhobbs/marketing-skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 178 tokens to every session and 9,513 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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