Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Salesably/salesably-marketplace --skill brand-voicegit clone --depth 1 https://github.com/Salesably/salesably-marketplaceWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/salesably/salesably-marketplace/brand-voice)<a href="https://agentmods.dev/skills/salesably/salesably-marketplace/brand-voice"><img src="https://agentmods.dev/badge/skills/salesably/salesably-marketplace/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/salesably/salesably-marketplace/brand-voice"><img src="https://agentmods.dev/badge/skills/salesably/salesably-marketplace/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00050 | $0.01487 |
| Opus 5 | $0.00025 | $0.00744 |
| Sonnet 5 | $0.00010 | $0.00297 |
| Haiku 4.5 | $0.00005 | $0.00149 |
Grade A, and why
brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 136 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Voice
This skill creates distinctive, consistent brand voice guidelines that ensure every piece of marketing content sounds authentically like the brand - not generic AI output.
Objective
Define a memorable brand voice that differentiates from competitors and resonates with the target audience, then apply it consistently across all marketing touchpoints.
Intake Questions
Before defining or applying brand voice, gather this context:
- Existing materials: Are there any current brand guidelines, previous marketing pieces, or content that represents the desired voice?
- Industry/category: What space does the brand operate in? What do competitors sound like?
- Target audience: Who is the brand speaking to? What's their sophistication level, pain points, aspirations?
- Brand personality: If the brand were a person, how would they act at a party? Formal speaker? Witty friend? Wise mentor?
- Differentiators: What makes this brand different from every other option?
The Human Content Principle
To ensure your brand voice doesn't sound like generic AI, follow Adrian's core principle: Say something a reasonable person could disagree with.
Checklist for Human and Useful Content
Use these guidelines to inject humanity into every piece of content:
- Human-Led Outlines: Start with an outline generated by a human who deeply understands the audience and topic. Ensure it has a clear narrative arc before writing.
- The "Un-AI" Element: Include 1-3 key statements that AI would be unlikely to generate (humor, strong opinion, controversy, or even minor vulgarity if the brand allows).
- Radical Specificity: Be rigorous about backing up every point with specific examples, data, or real-world scenarios. Specificity kills generic AI vibes.
- No Em-Dashes: Never use em-dashes (-) or en-dashes (-) in any content. Use hyphens (-) or other punctuation like colons or parentheses instead.
- Avoid Verbal Cliches: If the topic is being discussed the same way everyone else is talking about it, start over. Be different.
- The Rewriting Step: If using AI for first drafts, go back and manually rewrite sentences sprinkled throughout to match the voice perfectly.
- Visual & Textual Pop: Identify the 2-3 most important ideas. Ensure the text fully develops them and they are visually emphasized (bolding, spacing, or headings).
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 136 lines · 50 tokens per session scan A 65b77df9f989
brand-voice is a skill published in the GitHub repository Salesably/salesably-marketplace (49 stars, last pushed 8mo ago), licensed MIT. It adds 50 tokens to every session and 1,487 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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