direct-response-copy

direct-response-copy is a skill for Claude Code from Salesably/salesably-marketplace. It costs 54 tokens per session (1,700 once invoked), scanned A, original, MIT.

A framework for writing landing pages and sales copy intended to prompt an immediate action, such as buying, signing up, or booking.

In plain words
What is it for?
Use it for landing pages, sales pages, product pages, and other marketing text designed to drive a specific response.
Why use it?
It organizes the audience, main message, desired action, objections, evidence, and offer so the copy addresses what may stop someone from acting.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the marketing-skills plugin — 10 skills shipped together

Good fit Use it for landing pages, sales pages, product pages, and other marketing text designed to drive a specific response.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/salesably/salesably-marketplace/direct-response-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Salesably/salesably-marketplace --skill direct-response-copy
Clone the repo
git clone --depth 1 https://github.com/Salesably/salesably-marketplace

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 10 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for direct-response-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/salesably/salesably-marketplace/direct-response-copy/github.svg)](https://agentmods.dev/skills/salesably/salesably-marketplace/direct-response-copy)
Your own site
<a href="https://agentmods.dev/skills/salesably/salesably-marketplace/direct-response-copy"><img src="https://agentmods.dev/badge/skills/salesably/salesably-marketplace/direct-response-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for direct-response-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/salesably/salesably-marketplace/direct-response-copy"><img src="https://agentmods.dev/badge/skills/salesably/salesably-marketplace/direct-response-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 54 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,700 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00054 $0.01700
Opus 5 $0.00027 $0.00850
Sonnet 5 $0.00011 $0.00340
Haiku 4.5 $0.00005 $0.00170

Measured 12d ago against content hash b812b7bf5533, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

direct-response-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketing-skills/skills/direct-response-copy/SKILL.md · 220 lines

How it starts

The opening of the file, as written. The whole thing — 220 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Direct Response Copy

This skill creates copy that converts visitors into customers by combining strategic page architecture with time-tested persuasion principles - not templates or hacks.

The Core Conversion Framework: AMA

With every single marketing asset, the priority is: Audience > Message > Action.

  1. Audience: Identify exactly who you are talking to. Bring a real person to mind (a persona) and imagine you are speaking directly to them.
  2. Message: What is the one key message they need to hear to move forward?
  3. Action: What specific action do you want them to take right now?

Objective

Write landing pages and sales copy that motivate immediate action by addressing objections, building desire, and making the next step irresistible.

Intake Questions

Before writing conversion copy, gather context:

  1. The Offer: What exactly are you selling? Features, pricing, terms?
  2. Target Audience: Who is this for? What's their current situation and desired future?
  3. Main Objections: What are the top 3-5 reasons people don't buy?
  4. Proof Elements: What results, testimonials, credentials, or data do you have?
  5. Competitive Alternatives: What else could they do instead? Why is this better?
  6. Desired Action: What specifically should they do? (Buy, sign up, book call, etc.)
  7. Traffic Source: Where are visitors coming from? What do they already know?
  8. Price Point & Risk: What does it cost? What guarantees exist?

Page Architecture

Structure landing pages in this proven sequence:

1. Hero Section

The first screen - make or break moment.

Elements:

  • Headline: The big promise or transformation (see headline formulas below)
  • Subheadline: Clarify who it's for and the main mechanism
  • Primary CTA: The main action button
  • Hero Image/Video: Show the product, result, or transformation
  • Trust Signals: Logos, ratings, or quick proof

2. Problem Agitation

Make them feel the pain of their current situation.

Read the full file on GitHub · 220 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 220 lines · 54 tokens per session scan A b812b7bf5533

Subscribe to this mod's changes

direct-response-copy is a skill published in the GitHub repository Salesably/salesably-marketplace (49 stars, last pushed 8mo ago), licensed MIT. It adds 54 tokens to every session and 1,700 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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