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lead-magnet

lead-magnet is a skill for Claude Code from Salesably/salesably-marketplace. It costs 53 tokens per session (1,566 once invoked), scanned A, original, MIT.

A framework for creating a free, useful offer that people receive in exchange for joining an email list. It focuses on a specific urgent problem and on attracting likely future customers.

In plain words
What is it for?
Use it when building email lists, creating content upgrades, launching products, or improving signup offers.
Why use it?
It helps replace generic freebies with a focused resource that can attract and qualify the right audience.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 10 skills shipped together

not rated 49repo +1 8mo ago A scan 53 tokens original MIT

Good fit Use it when building email lists, creating content upgrades, launching products, or improving signup offers.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/salesably/salesably-marketplace/lead-magnet
View source ↗ Salesably/salesably-marketplace salesably.ai
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Salesably/salesably-marketplace --skill lead-magnet
Clone the repo
git clone --depth 1 https://github.com/Salesably/salesably-marketplace

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 10 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lead-magnet

README.md
[![agentmods](https://agentmods.dev/badge/skills/salesably/salesably-marketplace/lead-magnet/github.svg)](https://agentmods.dev/skills/salesably/salesably-marketplace/lead-magnet)
Your own site
<a href="https://agentmods.dev/skills/salesably/salesably-marketplace/lead-magnet"><img src="https://agentmods.dev/badge/skills/salesably/salesably-marketplace/lead-magnet/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lead-magnet

Your own site · 80×15
<a href="https://agentmods.dev/skills/salesably/salesably-marketplace/lead-magnet"><img src="https://agentmods.dev/badge/skills/salesably/salesably-marketplace/lead-magnet.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 53 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,566 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00053 $0.01566
Opus 5 $0.00026 $0.00783
Sonnet 5 $0.00011 $0.00313
Haiku 4.5 $0.00005 $0.00157

Measured 13d ago against content hash f21e7df7d4f3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

lead-magnet scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketing-skills/skills/lead-magnet/SKILL.md · 179 lines

How it starts

The opening of the file, as written. The whole thing — 179 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Magnet

This skill creates irresistible opt-in offers that attract qualified leads - people who will eventually become customers, not just freebie seekers.

Objective

Design lead magnets that solve a specific, urgent problem for the target audience while naturally qualifying them as potential buyers.

Intake Questions

Before creating a lead magnet, gather context:

  1. Target audience: Who exactly should opt in? (Be specific - job title, situation, goal)
  2. Main pain point: What single problem keeps them up at night?
  3. Desired transformation: What does success look like for them?
  4. Buyer qualification: What indicates someone is a good fit for your paid offer?
  5. Delivery preference: Do they prefer reading, watching, or using tools?
  6. Timeline urgency: How quickly do they need results?
  7. Current offer: What are you eventually selling them?

The Hook Formula Framework

Great lead magnets have irresistible hooks. Use these formulas:

1. The Shortcut

"Get [desired result] without [painful process]"

Examples:

  • "Build a website without coding or hiring a developer"
  • "Lose 10 pounds without giving up your favorite foods"
  • "Write sales copy without being salesy"

2. The Template/Swipe File

"Steal my exact [template/script/system] for [result]"

Examples:

  • "Swipe my 7-figure email sequences"
  • "Copy my client onboarding template"
  • "Use my proven pitch deck structure"

3. The Checklist

"Never forget [important thing] again - the complete [topic] checklist"

Examples:

  • "The pre-launch checklist used by 6-figure course creators"
  • "SEO audit checklist: 47 things to fix today"
  • "The wedding day timeline checklist"

4. The Calculator/Assessment

"Find your [personalized metric/score/number] in [short time]"

Examples:

  • "Calculate your true customer acquisition cost"
  • "What's your content marketing score?"
  • "Find your ideal pricing in 5 minutes"

5. The Resource List

"The [number] best [resources] for [goal] - curated by an expert"

Read the full file on GitHub · 179 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 179 lines · 53 tokens per session scan A f21e7df7d4f3

Subscribe to this mod's changes

lead-magnet is a skill published in the GitHub repository Salesably/salesably-marketplace (49 stars, last pushed 8mo ago), licensed MIT. It adds 53 tokens to every session and 1,566 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Claude CodeMarketing and SEOclaudeclaude-aigtmmarketingsales
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