copywriting-cta

copywriting-cta is a skill for Claude Code from samber/cc-skills. It costs 169 tokens per session (2,873 once invoked), scanned A, original, MIT.

A writing guide for creating a call-to-action at the end of a long article, blog post, newsletter, or essay. A call-to-action asks the reader to do something next.

In plain words
What is it for?
Use it to write, improve, or review an end-of-article call-to-action. It can also suggest ways to test different versions and check that the result is accessible.
Why use it?
It helps avoid vague endings such as “Learn More” or “Subscribe,” which may not give readers a clear reason to act. It gathers the goal, audience, and context before suggesting the wording and layout.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: names the AskUserQuestion tool; built for openclaw.

Part of the cc-skills plugin — 21 skills shipped together

Good fit Use it to write, improve, or review an end-of-article call-to-action. It can also suggest ways to test different versions and check that the result is accessible.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/samber/cc-skills/copywriting-cta
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add samber/cc-skills --skill copywriting-cta
Clone the repo
git clone --depth 1 https://github.com/samber/cc-skills

Made for: Claude Code.

Or install cc-skills, the plugin that ships this one along with the rest of its 21 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting-cta

README.md
[![agentmods](https://agentmods.dev/badge/skills/samber/cc-skills/copywriting-cta/github.svg)](https://agentmods.dev/skills/samber/cc-skills/copywriting-cta)
Your own site
<a href="https://agentmods.dev/skills/samber/cc-skills/copywriting-cta"><img src="https://agentmods.dev/badge/skills/samber/cc-skills/copywriting-cta/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting-cta

Your own site · 80×15
<a href="https://agentmods.dev/skills/samber/cc-skills/copywriting-cta"><img src="https://agentmods.dev/badge/skills/samber/cc-skills/copywriting-cta.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 169 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,873 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 20 May 2026
  • Snyk pass 20 May 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 60
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00169 $0.02873
Opus 5 $0.00084 $0.01437
Sonnet 5 $0.00034 $0.00575
Haiku 4.5 $0.00017 $0.00287

Measured 7d ago against content hash bdc1e93bb285, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

copywriting-cta scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting-cta/SKILL.md · 202 lines

How it starts

The opening of the file, as written. The whole thing — 202 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Questions: Ask the user through the environment's question tool — never as plain-text prose. One question at a time, 2–4 tappable options, wait for the answer. If the environment has no question tool, ask in prose with the same options, one at a time.

End-of-Article CTA Designer

Designing an end-of-article CTA is a function of three inputs: the objective (what action), the audience (who reads it, in what relationship to the author), and the context (independent writing, newsletter, brand publication). Get those three right and the copy + form follow almost mechanically. Skip them and you get the universal failure mode: a generic "Subscribe for more" or "Learn More" that converts at the noise floor.

This skill runs a tight interview to capture those three inputs, then prescribes a CTA: copy (what it says), form (how it looks and sits on the page), mechanism (whether to use urgency, scarcity, curiosity, reciprocity, social proof, or none), an A/B test plan, and an accessibility check.


Workflow

Run the four steps below in order. Do not skip the interview. The user may have given partial context already; pull what's available from the conversation, then ask only for the missing pieces.

Step 1 — Interview

Ask one question at a time. Do not stack questions in prose. Each question must have 2-4 tappable options. Fall back to free text only if the answer genuinely cannot be enumerated.

Ask these in order, skipping any already answered:

Q1. Article context. Options: Personal / independent blog or essay · Newsletter / paid publication (Substack, beehiiv, Ghost, etc.) · Brand / company / content-marketing blog · Other (free text)

Q2. Primary objective. (Pick the one outcome you most want from a reader who finishes the article. If they say "all of them," push back: multiple objectives is the #1 cause of CTA failure.)

Options:

  • Newsletter / email subscription
  • Social follow / personal branding
  • Lead generation (download / gated asset)
  • Product or service signup / free trial
  • Demo or sales call booking
  • Direct purchase
  • Community join (Discord / Slack / forum)
  • Engagement (reply / comment / share / restack)
  • Reader support (paid subscription / tip / sponsorship)
  • Try-it / direct action (use the code, run the tool, fork the template, open the calculator)
  • Other (free text)

Read the full file on GitHub · 202 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago Changed · -63 tokens per session bdc1e93bb285
  2. 12d ago First seen · 202 lines · 232 tokens per session scan A 7a95ecd40240

Subscribe to this mod's changes

copywriting-cta is a skill published in the GitHub repository samber/cc-skills (209 stars, last pushed 5d ago), licensed MIT. It adds 169 tokens to every session and 2,873 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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