brand-voice

brand-voice is a skill for Claude Code, Codex from sanky369/vibe-building-skills. It costs 137 tokens per session (1,868 once invoked), scanned A, original, MIT.

A brand-voice guide that defines how a company should sound, including writing rules, preferred words, context-specific tones, and examples.

In plain words
What is it for?
Defining a brand’s writing style, checking whether existing content has drifted, and rewriting examples to match the chosen voice.
Why use it?
It helps different writers produce copy that sounds like the same brand and makes vague advice such as “sound more friendly” easier to apply.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Defining a brand’s writing style, checking whether existing content has drifted, and rewriting examples to match the chosen voice.

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Install with agentmods
npx agentmods add skills/sanky369/vibe-building-skills/brand-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sanky369/vibe-building-skills --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/sanky369/vibe-building-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/brand-voice/github.svg)](https://agentmods.dev/skills/sanky369/vibe-building-skills/brand-voice)
Your own site
<a href="https://agentmods.dev/skills/sanky369/vibe-building-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/sanky369/vibe-building-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 137 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,868 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00137 $0.01868
Opus 5 $0.00068 $0.00934
Sonnet 5 $0.00027 $0.00374
Haiku 4.5 $0.00014 $0.00187

Measured 12d ago against content hash ee7809c28ffc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing/brand-voice/SKILL.md · 132 lines

How it starts

The opening of the file, as written. The whole thing — 132 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice

Produce a voice guide: a compact, enforceable document that makes every future piece of copy sound like the same brand, whoever (or whatever) writes it. Voice is how the brand sounds; positioning is what it claims — keep them separate. The governing principle: a voice guide is only real if it changes sentences. Every rule in it must be concrete enough that you can point at a line of copy and say pass or fail.

When to use / when not to

  • Use before writing copy at scale, when content across channels sounds inconsistent, or when the user asks for tone/voice/brand guidelines.
  • If the user's actual problem is what to say — differentiation, the core claim — use skills/marketing/positioning-angles first; voice without positioning is a costume on an empty claim.
  • If the user wants one specific page written, use skills/marketing/direct-response-copy (it consumes the voice guide; a lightweight voice sketch from its own intake is acceptable if no guide exists).
  • Audit mode: if a voice guide already exists and the user says "our content drifted", skip to Step 6 and score existing content against the guide.

Intake

Ask in one batch, only for what's missing from context:

  1. What do you sell and to whom? (If a positioning statement exists from skills/marketing/positioning-angles, use it — don't re-ask.)
  2. Paste 2–3 samples of your current writing (site copy, emails, posts) — or share a URL.
  3. Name 2–3 brands or writers whose voice you admire, and one you never want to sound like.
  4. Any words your brand insists on or bans?

Don't stall: if samples or a site exist, infer answers 3–4 from them, state your inferences as assumptions, and proceed.

Workflow

1. Extract the current voice (if any content exists)

Before prescribing, describe. Read the samples and write a 3-line diagnosis: what the voice currently is, where it's inconsistent, what's distinctive worth keeping. Skip only for pre-launch brands with no content.

Read the full file on GitHub · 132 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 132 lines · 137 tokens per session scan A ee7809c28ffc

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository sanky369/vibe-building-skills (30 stars, last pushed 2mo ago), licensed MIT. It adds 137 tokens to every session and 1,868 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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