direct-response-copy

direct-response-copy is a skill for Claude Code, Codex from sanky369/vibe-building-skills. It costs 125 tokens per session (1,812 once invoked), scanned A, original, MIT.

A direct-response copywriting guide for pages, ads, and emails whose goal is one specific action, such as signing up, buying, clicking, or replying.

In plain words
What is it for?
Writing landing pages, sales pages, opt-in pages, advertisements, promotional emails, and upgrade prompts.
Why use it?
It keeps persuasive copy focused on one reader and one next step, so sections that do not support that action can be removed.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Writing landing pages, sales pages, opt-in pages, advertisements, promotional emails, and upgrade prompts.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sanky369/vibe-building-skills/direct-response-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sanky369/vibe-building-skills --skill direct-response-copy
Clone the repo
git clone --depth 1 https://github.com/sanky369/vibe-building-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for direct-response-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/direct-response-copy/github.svg)](https://agentmods.dev/skills/sanky369/vibe-building-skills/direct-response-copy)
Your own site
<a href="https://agentmods.dev/skills/sanky369/vibe-building-skills/direct-response-copy"><img src="https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/direct-response-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for direct-response-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/sanky369/vibe-building-skills/direct-response-copy"><img src="https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/direct-response-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 125 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,812 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 15 Feb 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00125 $0.01812
Opus 5 $0.00063 $0.00906
Sonnet 5 $0.00025 $0.00362
Haiku 4.5 $0.00013 $0.00181

Measured 13d ago against content hash 775f39fa2389, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

direct-response-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing/direct-response-copy/SKILL.md · 131 lines

How it starts

The opening of the file, as written. The whole thing — 131 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Direct Response Copy

Write copy whose only job is to cause one specific action — click, signup, purchase, reply. Governing principle: one page, one reader, one action. Every section either moves the reader toward that action or gets cut; persuasion comes from a named mechanism and real proof, never from volume or hype.

When to use / when not to

  • Use for any asset with a conversion goal: landing/sales/opt-in pages, ads, promotional emails, upgrade prompts.
  • Requires a positioning claim and a voice. If the positioning is missing or mushy, run skills/marketing/positioning-angles first — copy cannot rescue an undifferentiated claim. If a voice guide exists from skills/marketing/brand-voice, write within it; if not, sketch voice from intake and proceed.
  • Multi-email automated flows → skills/marketing/email-sequences (it reuses this architecture per email). Content meant to rank → skills/marketing/seo-content. Recurring relationship email → skills/marketing/newsletter.

Intake

One batch; pull answers from existing artifacts (positioning statement, voice guide, lead magnet spec) before asking:

  1. What asset, and what is the ONE action a successful reader takes?
  2. What's the offer, and what does it cost the reader (money, time, email address)?
  3. Who is the reader, and what's the #1 reason they'd hesitate? (If unknown, name the likely objection yourself and flag it.)
  4. What proof exists — testimonials, case studies, numbers, credentials, recognizable customers?
  5. Any real deadline, capacity limit, or price change?

Don't stall: with an offer and audience in hand, draft with stated assumptions rather than blocking on Q3–Q5 — but never fill Q4/Q5 gaps with invented material.

Workflow — build the eight components in order

1. Hook

Draft 3–5 hooks using different formulas, present them with one-line rationales, and have the user pick (default to your top pick if they defer):

Formula Template
Curiosity "The one thing [person] gets wrong about [topic]"
Specificity "How I [specific result] in [specific timeframe]"
Benefit "[Specific benefit] without [specific drawback]"
Question "Are you [specific situation]?"
Bold statement "[Controversial claim about the industry]"

Read the full file on GitHub · 131 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 131 lines · 125 tokens per session scan A 775f39fa2389

Subscribe to this mod's changes

direct-response-copy is a skill published in the GitHub repository sanky369/vibe-building-skills (30 stars, last pushed 2mo ago), licensed MIT. It adds 125 tokens to every session and 1,812 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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