lead-magnet

lead-magnet is a skill for Claude Code, Codex from sanky369/vibe-building-skills. It costs 131 tokens per session (1,803 once invoked), scanned A, original, MIT.

A guide for creating a lead magnet: a free, useful resource offered in exchange for someone’s email address. It helps choose one narrow problem, a suitable format, and the asset’s draft.

In plain words
What is it for?
Use it to plan a free download or other opt-in offer, validate its topic and hook, and create an asset intended to grow an email list.
Why use it?
It prevents free offers from attracting people who only want free material and focuses the offer on the first step toward a paid product.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan a free download or other opt-in offer, validate its topic and hook, and create an asset intended to grow an email list.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sanky369/vibe-building-skills/lead-magnet
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sanky369/vibe-building-skills --skill lead-magnet
Clone the repo
git clone --depth 1 https://github.com/sanky369/vibe-building-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lead-magnet

README.md
[![agentmods](https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/lead-magnet/github.svg)](https://agentmods.dev/skills/sanky369/vibe-building-skills/lead-magnet)
Your own site
<a href="https://agentmods.dev/skills/sanky369/vibe-building-skills/lead-magnet"><img src="https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/lead-magnet/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lead-magnet

Your own site · 80×15
<a href="https://agentmods.dev/skills/sanky369/vibe-building-skills/lead-magnet"><img src="https://agentmods.dev/badge/skills/sanky369/vibe-building-skills/lead-magnet.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 131 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,803 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00131 $0.01803
Opus 5 $0.00066 $0.00901
Sonnet 5 $0.00026 $0.00361
Haiku 4.5 $0.00013 $0.00180

Measured 12d ago against content hash e2fb580c89df, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

lead-magnet scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing/lead-magnet/SKILL.md · 123 lines

How it starts

The opening of the file, as written. The whole thing — 123 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Magnet

Design and draft the free offer that turns strangers into subscribers. Governing principle: a lead magnet solves one specific problem fast, and the problem it solves must be the first step of the problem the paid offer solves — so consuming the magnet naturally creates demand for the product, instead of attracting freebie-hunters who will never buy.

When to use / when not to

  • Use when building or fixing the top of an email funnel, or when list growth has stalled.
  • If there's no clear positioning yet, run skills/marketing/positioning-angles first — the magnet's problem slice comes from the positioning claim.
  • The landing page that sells the magnet is skills/marketing/direct-response-copy's job; the emails that deliver it and convert to paid are skills/marketing/email-sequences' job. Produce the spec + asset here, then hand off.
  • If the user wants a recurring free email (not a one-time asset), that's skills/marketing/newsletter.

Intake

One batch; reuse artifacts from skills/marketing/orchestrator and skills/marketing/positioning-angles instead of re-asking:

  1. What paid offer should this magnet ultimately sell, and what problem does that offer solve?
  2. Who exactly is the ideal subscriber, and what's the most painful first step of that problem for them?
  3. What do you already have that could be repurposed (talks, docs, spreadsheets, processes, data)?
  4. Any delivery constraints — email platform, ability to host PDFs/video, willingness to maintain a tool?

Don't stall: with a known offer and audience, choose the problem slice yourself, state it as an assumption, and proceed.

Workflow

1. Pick the problem slice

Choose one narrow, urgent sub-problem of the paid offer's problem. Decision rules:

  • Must be solvable in one sitting (the magnet's consumption, not a course of study).
  • Must be upstream of the paid offer: solving it should surface the need the product fills ("audit reveals gaps → product fixes gaps").
  • Reject slices that fully substitute for the paid offer (cannibalizes sales) and slices so broad any audience would want them (attracts the wrong list).

Read the full file on GitHub · 123 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 123 lines · 131 tokens per session scan A e2fb580c89df

Subscribe to this mod's changes

lead-magnet is a skill published in the GitHub repository sanky369/vibe-building-skills (30 stars, last pushed 2mo ago), licensed MIT. It adds 131 tokens to every session and 1,803 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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